KATLYN BARNES
Lexington,KY
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns and event planning.
Overview
3
3
years of professional experience
Work History
Director of Marketing
The Mousetrap
11.2023 - Current
- Established imminent brand presence by implementing innovative sales and marketing strategies that increased brand awareness, customer engagement, and customer acquisition by over 50% combined
- Develop and manage marketing budgets, event budgets, tracked ROI, and adjusted strategies as needed
- Developed and maintained strong relationships with key influencers and media outlets to increase brand visibility
- Organized and planned 11 out-of-house events and three in-house events within first three months of employment.
Director of Marketing Operations
Sky Systemz
01.2023 - 11.2023
- Spearheaded cross-functional collaboration with the marketing team and other departments, leading to a cohesive and impactful brand presence across five platforms
- Pioneered innovative marketing social media marketing concepts that increased customer engagement and acquisition strategies
- Utilized data-driven insights and social media analytics to optimize campaign performance
- Orchestrated the development of a marketing process, leading a cross-functional team to establish and manage website creation and maintenance for existing and new clients, collaborating seamlessly with various departments to ensure successful rollouts and ongoing management
- Drove creation and implementation of visually compelling multimedia content for social media posts, contributing to a rise of 90% in organic post reach and engagement, within first two months.
Store Management Intern, Brand Representative
Kohl’s
06.2022 - 12.2022
- Participated in an intensive eight-week competitive management internship, undertaking pivotal roles
- Drove creation and implementation of visually compelling multimedia content for social media posts, contributing to a rise of 90% in organic post reach and engagement, within first two months
- Demonstrated exceptional proficiency in diverse aspects of retail operations, including in-store merchandising, sales projections, omnichannel integration, scheduling, payroll management, and Human Resources, significantly contributing to the success of a multi-million-dollar company
- Facilitated store walk throughs with stakeholders such as the General Manager, Assistant Store Manager, District Manager, and Territory Manager, showcasing leadership and communication skills while receiving evaluations of the store operations
- Displayed coaching acumen, mentoring, and guiding each potential employee through resume and interview process while recruiting top talent to drive future success of the organization.
Marketing Assistant
University of Kentucky
01.2021 - 11.2022
- Collaborated with departments to create and implement content calendars, ensuring consistent and on-brand messaging across various social media platforms
- Utilized Meta Business to assess the performance metrics of campaigns, providing insight into improvement ideas, resulting in increased engagement reach and followers
- Coordinated promotional events and campaigns to drive gym memberships and sign-ups for events.
Education
M.P.M - Project Management
University of The Cumberlands
Williamsburg, KY06.2024
Bachelor of Science - Marketing & Management
University of Kentucky
Lexington, KY12.2022
Skills
- Project Management
- Digital and Social Media Marketing
- Event Planning and Management
- Leadership
- Software Skills- Canva, Adobe, Microsoft Office, Google, Meta Business Suite, HubSpot, and Constant Contact
- Marketing Analytics
- Content Strategy
Timeline
Director of Marketing
The Mousetrap
11.2023 - Current
Director of Marketing Operations
Sky Systemz
01.2023 - 11.2023
Store Management Intern, Brand Representative
Kohl’s
06.2022 - 12.2022
Marketing Assistant
University of Kentucky
01.2021 - 11.2022
M.P.M - Project Management
University of The Cumberlands
Bachelor of Science - Marketing & Management
University of Kentucky
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