Aaron Gamblin

Kentucky Account Executive

American Book Company

04.2019 - 07.2025

Managed statewide territory selling K-12 curriculum products across Kentucky
Represented ABC at KASA conferences and school administrator events
Built relationships with superintendents, principals, and instructional leads
Collaborated with Lauren Kennedy (Marketing Director) who referred me to Ryan Perryman at IXL
Held a personal call with IXL Sales Director Ryan Perryman, who expressed interest in my background
Consistently exceeded sales goals through consultative, relationship-first selling
Developed strong client relationships to understand needs and provide tailored solutions.
Conducted presentations to educate clients on product features and benefits.
Resolved client inquiries promptly to ensure satisfaction and retention.
Analyzed market trends to identify opportunities for growth and improvement.
Managed accounts by providing ongoing technical support after the sale was completed.
Provided timely customer service support to resolve any issues quickly and efficiently.
Cultivated relationships with key decision makers through regular client visits and follow-up calls.
Analyzed customer data to develop targeted campaigns that increased customer loyalty and retention rates.
Attended networking events to build relationships with potential customers.
Identified potential new customers through research of industry trends and competitive analysis.
Collaborated with cross-functional teams such as finance, operations, legal, and marketing to identify new opportunities for growth.
Developed and implemented a comprehensive sales plan to increase revenue in assigned territory.
Performed product demos at conferences, meetings, seminars, or other venues as necessary.
Created marketing materials, including brochures and presentations, to showcase products and services.
Advised customers on best practices regarding product usage or maintenance procedures.
Maintained up-to-date knowledge of industry trends and developments.
Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
Identified customer needs by asking questions and advising on best solutions.