Summary
Overview
Work History
Education
Skills
Timeline
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Anna Widmer

Lexington

Summary

Dynamic promotion professional with a proven track record at Universal Music Group and Sony Music Nashville, adept at securing airplay and promotional partnership opportunities. Skilled in Mediabase and fostering strong relationships with radio programmers across multiple regions. Able to lead effectively and craft innovative promotion and marketing strategies that elevate artist visibility and engagement with radio and more.

Overview

11
11
years of professional experience

Work History

Director of Radio Marketing and Promotion

Sony Music Nashville
Nashville
08.2023 - Current
  • Work with radio programmers in the southeast and midwest region to seek and secure airplay, increased spins and promotional opportunities for SMN artists
  • Build and foster strong working relationships with radio programmers
  • Develop artist specific marketing and branding strategies to maximize exposure in the marketplace
  • Design artist related contests and promotions for radio partners
  • Plan and execute promotional tours, promotional showcases, interviews, appearances, performances and meet + greets

Director of Radio Promotion

Universal Music Group Nashville
Nashville
11.2013 - 08.2023
  • Work with radio programmers in the west coast region to seek and secure airplay, increased spins and promotional opportunities for MCA artists
  • Create and execute radio tour plans for new artists to fit the current marketplace

Education

BBA - Music Business

Belmont University
Nashville, TN
05-2012

Skills

  • Proficient in Mediabase, Nielson Music Connect, and streaming platforms
  • Experience in 3 major regions in the US with strong working relationships with programmers in each
  • Ability to lead and motivate others
  • Strong people skills and experience in communicating and strategizing with artist managers

Timeline

Director of Radio Marketing and Promotion

Sony Music Nashville
08.2023 - Current

Director of Radio Promotion

Universal Music Group Nashville
11.2013 - 08.2023

BBA - Music Business

Belmont University

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Anna Widmer