Ariana Holder
Louisville,KY
Summary
Dynamic, results-driven Gift Card Marketing Specialist with expertise in gift card strategy, sponsorship activation, and fundraising program management. Proven ability to develop marketing campaigns, optimize processes, and strengthen brand partnerships to drive revenue growth. Skilled in cross-functional collaboration, data-driven decision-making, and promotional strategy execution.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Gift Card Marketing Specialist
Texas Roadhouse Support Center
09.2024 - Current
- Lead marketing strategy for gift card programs, including seasonal campaigns, promotional offers, and brand partnerships.
- Fully manage online Gift Card Fundraising Program, overseeing site creation, reporting, check requests, and continuous improvements.
- Execute multi-channel marketing campaigns (social media, email, in-store) to increase gift card visibility and sales.
- Analyze market trends and campaign performance to identify growth opportunities and optimize strategies.
- Collaborate with cross-functional teams to ensure cohesive execution of marketing initiative, including digital marketing, and design.
- Oversee ordering data and gift card data management, including bin ranges, inventory tracking.
- Maintain and update standard operating procedures (SOPs) for gift cards; provide support to internal stakeholders such as bulk purchasing, guest services, loss prevention, and store inquiries.
- Handle third-party gift card deactivations, disputes, and coordination of vendor relations.
- Key Achievements:
- Developed new promotional campaigns that boosted gift card transactions during off-peak periods, increasing sales from first party digital promotions 66% 2022-2023, 35% 2023-2024 on track to increase 15% by the end of the 2025 year
Gift Card & Sponsorship Support Coordinator
Texas Roadhouse Support Center
06.2020 - 10.2024
- Managed gift card communication strategy and content for Gift Card Central.
- Contribute to various Communications Team projects as needed.
- Oversaw online/cobranded gift card programs for all four brands, including account management and inventory control.
- Vetted and coordinated quarterly charitable partnerships with external organizations for gift card partnerships, tracked and shared results.
- Created marketing materials for stores providing information about all things sponsorship related.
- Key Achievements:
- Improved sponsorship ROI tracking, leading to more effective partner engagement.
Receptionist
Texas Roadhouse Support Center
02.2019 - 06.2020
- Delivered exceptional customer service and managed visitor experience.
- Handled payments and maintained accurate records.
- Greeted visitors and ensured a positive, professional first impression.
Managed multi-line phone system, directed calls, and scheduled appointments.
Server
Texas Roadhouse
02.2013 - 07.2017
- Provided outstanding guest service and maintained high standards of hospitality.
- Accurately took and processed orders, managed multiple tables, and maintained attention to detail in a fast-paced environment.
Handled cash and credit card transactions with precision and balanced daily receipts.
Collaborated with kitchen and bar staff to ensure timely and accurate food delivery.
Maintained cleanliness and organization of dining areas in compliance with health and safety standards.
Promoted menu items and upsold specials to increase revenue.
Education
High School Diploma -
Quincy Senior High School
Quincy, IL05-2013
Skills
- Marketing Strategy & Campaign Development
- Sponsorship Activation & Partnership Management
- Digital Fundraising Program Management
- Data Analysis & ROI Reporting
- Process Improvement & Project Coordination
- Effective Communication & Relationship Building
- Gift card marketing
- Promotional strategy
- Inventory management
Certification
- Google Digital Marketing & E-commerce Certificate (Coursera) In progress
- Google Project Management Professional Certificate (Coursera)
Timeline
Gift Card Marketing Specialist
Texas Roadhouse Support Center
09.2024 - Current
Gift Card & Sponsorship Support Coordinator
Texas Roadhouse Support Center
06.2020 - 10.2024
Receptionist
Texas Roadhouse Support Center
02.2019 - 06.2020
Server
Texas Roadhouse
02.2013 - 07.2017
High School Diploma -
Quincy Senior High School
AWARDS
Roadie of the year nominee (2024), Roadie of the Year Finalist (2023), Trailblazer Partnership Award Winner (2023), Employee of the Quarter Nominee (2022)