Ashleigh Goff
Dema
Summary
Dynamic Practice Manager at Heartland Veterinary Partners with expertise in strategic planning and staff management. Proven track record in enhancing team performance and driving marketing initiatives that increased clinic visibility. Skilled in SEO optimization and data analytics, fostering a collaborative environment while achieving significant growth in service offerings.
Professional with background in Veterinary management, bringing valuable experience in streamlining operations and boosting clinic performance. Known for fostering collaborative team environment and driving quality improvements. Dependable and adaptable, excelling in dynamic settings with focus on patient care and staff development.
Marketing professional with reputation for consistently delivering impactful marketing strategies and campaigns. Recognized for collaborative approach and achieving results through effective teamwork and adaptability. Skilled in digital marketing, brand management, and strategic planning with focus on meeting organizational goals.
Goal-oriented marketing with natural talents in developing and implementing successful strategies, driving Income and increasing community outreach.
Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring over 10 years of progressive experience and take on challenging position with opportunity to make lasting impact on company and clinic success.
Highly creative in Marketing with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Social Media understanding, and goal achievement through understanding metrics for key posting, trends and relation to the clientele.
Passionately driven in community outreach and building community partnerships.
Overview
18
18
years of professional experience
Work History
Practice Manager
Heartland Veterinary Partners
08.2019 - Current
- Addressed staff concerns promptly and professionally, demonstrating empathy and excellent problem-solving skills.
- Ordered all office supplies and kept check on inventory levels.
- Facilitated communication between staff members, fostering a collaborative work environment that improved overall team performance.
- Evaluated practice workflows regularly to identify areas for improvement and implement necessary changes efficiently.
- Oversaw the hiring process for new employees, selecting candidates who aligned with the practice''s mission and values.
- Oversaw accounting, budgeting, and financial reporting On clinical level.
- Collaborated with marketing teams to develop promotional materials that effectively highlighted the practice''s unique offerings.
- Identified opportunities for additional services or expansion within the practice based on market research analysis.
- Facilitated community outreach programs to promote health awareness and preventive care strategies.
- Conducted thorough market analysis to identify trends and opportunities for practice growth when planning our marketing strategy and promotions for upcoming quarter.
- Ordered all pharmacy supplies and kept check on inventory levels.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness, such as prime posting times, reaching our key audience and creating personalized marketing material to engage our clients with our staff and care providers.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department with connection from from previous marketing partner.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
- Executed email marketing campaigns to nurture leads and convert prospects into customers.
- Wrote and distributed press releases to increase brand visibility during community outreach events.
- Collaborated with marketing team to effectively promote fundraising initiatives, resulting in higher participation rates.
- Designed compelling grant proposals that successfully secured funding from various rescue foundations gaining partnerships within Recuse to assist animals in our area.
- Increased donor engagement by implementing targeted fundraising campaigns and events.
- Coordinated volunteer involvement in fundraising efforts, leading to greater community support and increased donations.
- Mentored other Practice Managers within my previous portfolio to increase marketing strategies to their understanding, and ways to promote themselves within the community.
Multi Store Manager Manager W/ Marketing Emphasis
JPCC, LLC
08.2007 - 02.2017
- Developed and implemented marketing strategies to use for launches, campaigns and promotions.
- Analyzed campaign performance data to adjust sales tactics.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Continually maintained and improved company's reputation and positive image in markets served.
- Managed inventory control, cash control, and store opening and closing procedures.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
Store Manager
Rue 21
05.2012 - 08.2015
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
Education
High School Diploma -
Betsy Layne High School
05-2008
Skills
- Promotional planning
- Clinic Operations
- Employee scheduling
- Advertising campaign development
- Records organization and management
- Business strategy
- Community Involvement
- Clear Precise Communication while promoting understanding
- Clinical Promoting in non-standard ways, to build relations and grow community outreach
- Community Partnerships
- Understanding on email capture and conversion
Accomplishments
- 2022 Practice Manager of the Year Nominee
- 2022 Marketing Manager of the Year Nominee
- 2023 Marketing Manager of the Year Nominee
- 2024 Community Partner of the Year
- Founded and Directed Donation Fund for Animals in our area and raised over $25,000 within 6 months of start up.
- Articulate and Persuasive Communication Skills
Personal Information
Timeline
Practice Manager
Heartland Veterinary Partners
08.2019 - Current
Store Manager
Rue 21
05.2012 - 08.2015
Multi Store Manager Manager W/ Marketing Emphasis
JPCC, LLC
08.2007 - 02.2017
High School Diploma -
Betsy Layne High School
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