Barry Massie
Hopkinsville
Summary
Dedicated finance professional with a proven track record in VFI, account management, and sales, eager to leverage expertise to drive financial success and foster strong client relationships. Passion for aligning with company goals ensures a commitment to achieving outstanding results. Excited to contribute to team success and create a winning future in finance and sales. Together, elevating performance and achieving remarkable outcomes.
Experienced with relationship-building and driving sales growth through effective communication. Utilizes persuasive techniques to foster client trust and close deals. Track record of exceeding sales targets and contributing to team objectives.
Overview
16
16
years of professional experience
Work History
Sales Representative
REE Medical
07.2024 - 01.2025
- Processed compensation claims for Veterans for higher ratings.
VFI Specialist
JM Family Enterprises
09.2022 - 07.2024
- Conducted virtual F&I transactions, including interviews, menu presentations, and upselling techniques, while addressing client questions and overcoming objections using JM&A strategies.
- Maintained detailed records of activities, performance data, and virtual initiatives to track progress and optimize sales effectiveness.
- Communicated daily with dealers and internal stakeholders to report on virtual project progress and support operational goals.
- Participated in dealer meetings and sales calls to provide guidance and ensure alignment with performance objectives.
- Zoom & Virtual Meeting Support: Troubleshot connection, audio, and video issues; ensured stable internet and managed settings, integrations, and security for smooth virtual meetings.
- Software Maintenance & Updates: Maintained dealership management software, finance applications & productivity tools; applied system & security updates while ensuring compatibility with CRM & financial software.
- Analytics & Reporting: Used business intelligence tools and spreadsheets to analyze sales trends, finance data, and customer information; generated reports for forecasting and performance tracking.
- CRM & Custom Program Development: Configured Salesforce CRM to meet business needs, developed custom applications for deal processing, and integrated CRM with financial software to streamline transactions.
- Scripting & Automation: Wrote scripts and automation tools to optimize finance workflows; utilized APIs to integrate and customize existing software solutions.
- Remote Work IT Setup: Configured VPNs, remote desktop solutions, and secure network access; set up hardware including laptops, monitors, and printers; managed access controls and cybersecurity for remote operations.
Finance Manager
BMW/Mercedes-Benz of Bowling Green
02.2020 - 09.2022
- Plan, execute and close leads, contribute to the company's strategic objectives.
- Build long-term strategic relationships with clients and expand business reach.
- Provide continuous and frequent after-sales support to clients to enhance customers success.
Sales Manager/Finance Manager
Enterprise Holdings
09.2013 - 02.2020
- Developed and nurtured relationships with lending institutions to streamline financing solutions.
- Leveraged Route One, Eleads, Salesforce, and CDK to track leads, manage deals, and improve operational efficiency.
- Achieved a 25–30% closing ratio on internet leads & recorded the highest monthly sales at the dealership.
Security Forces
United States Air Force
04.2009 - 09.2013
- Expert in threat assessment and risk management strategies.
- Proven track record in crisis response and emergency management.
- Successfully led teams in high-pressure environments.
Education
Cyber Security Engineer
MyComputerCareer
01.2025
Information Technology Security & Administration
MyComputerCareer
01.2024
Skills
- Experience with PeopleSoft applications
- Salesforce platform expertise
- SQL data analysis
- Cloud platform management
- SaaS implementation
- AI technology expertise
- Advanced Excel skills
- Experienced in managing CRM systems
- Experience with machine learning techniques
- Proficient in Power BI visualizations
- Strategic program execution
- Customer service expertise
- Network administration
- Cybersecurity management
- Linux command line proficiency
- Sales experience
HOBBIES AND INTERESTS
Fishing, Drumming
Timeline
Sales Representative
REE Medical
07.2024 - 01.2025
VFI Specialist
JM Family Enterprises
09.2022 - 07.2024
Finance Manager
BMW/Mercedes-Benz of Bowling Green
02.2020 - 09.2022
Sales Manager/Finance Manager
Enterprise Holdings
09.2013 - 02.2020
Security Forces
United States Air Force
04.2009 - 09.2013
Information Technology Security & Administration
MyComputerCareer
Cyber Security Engineer
MyComputerCareer