Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Websites
References
Timeline
Generic

Biz Vincenti

Louisville

Summary

Dynamic Sr. Specialist at Spectrum Reach with expertise in campaign analytics and media buying. Proven track record in leveraging market research to drive client success and optimize advertising strategies. Skilled in Google Analytics and relationship building, delivering actionable insights that enhance performance and maximize revenue growth.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Sr. Analyst, Account Management and Performance

Spectrum Reach
Louisville
01.2025 - Current
  • Leverage campaign analytics and performance insights to inform sales strategies, improve client outcomes, and drive data-informed decision-making across the business.
  • Collaborate with sales teams to develop and execute multiscreen advertising solutions, backed by audience insights, campaign performance data, and platform analytics.
  • Lead client-focused initiatives using competitive intelligence, media performance trends, and historical data to optimize campaign planning and execution.
  • Partner closely with sales and cross-functional teams to deliver analytics-driven support, ensuring solutions are aligned with client objectives, and market dynamics.
  • Provide end-to-end campaign support, with a focus on pre-launch setup, real-time performance monitoring, and post-campaign insights to drive continual improvement.
  • Translate client advertising goals into data-backed strategies, utilizing audience insights, historical KPIs, and performance benchmarks to inform media recommendations.
  • Monitor campaign delivery and performance to ensure alignment with success metrics, proactively identifying optimization opportunities, and resolving issues as they arise.
  • Stay current on advertising, measurement, and technology trends to incorporate innovative, performance-focused approaches into campaign planning and execution.
  • Deliver comprehensive post-campaign analysis and reporting, highlighting KPIs, actionable insights, and strategic recommendations for future campaigns.
  • Collaborate with ad operations and product teams to ensure campaign accuracy and pacing, applying analytics to enhance implementation and resolve discrepancies.
  • Develop insight-driven reporting and storytelling tools that communicate campaign impact and effectiveness to both internal stakeholders and external clients.
  • Support cross-functional initiatives by contributing research-based performance insights to inform strategic planning, sales enablement, and client engagement efforts.
  • Promote the use of data and analytics in shaping multiscreen advertising strategies, ensuring each campaign is optimized for maximum reach and effectiveness.

Specialist, Client & Category Development

Spectrum Reach
Louisville
07.2022 - 01.2025
  • Drive category growth, with a strong emphasis on healthcare verticals, by leveraging market research and category insights to inform sales strategies and client engagement.
  • Collaborate with sales teams to develop and execute multiscreen solutions that align with category trends and market opportunities for preferred clients and agencies.
  • Lead initiatives supporting top clients and category development, using competitive and consumer research to guide client recommendations and opportunities.
  • Build and maintain strong relationships with sales and cross-functional partners to deliver insight-led support, aligned with evolving category dynamics and client needs.
  • Provide pre- and post-sale campaign support, enriched with category intelligence, and performance insights, to drive effective execution and optimization.
  • Translate client advertising objectives into data-driven solutions, leveraging category benchmarks, consumer behavior trends, and media effectiveness studies.
  • Monitor campaign performance and market conditions to ensure alignment with client goals, offering optimization recommendations grounded in real-time insights.
  • Stay ahead of evolving market research, advertising trends, and category shifts, particularly in advanced advertising and healthcare sectors.
  • Deliver post-campaign reporting with a focus on category learnings, KPIs, and actionable insights for both clients and internal stakeholders.
  • Partner with ad operations and product teams to ensure campaign accuracy and resolve issues, while applying learnings from category performance analysis.
  • Identify and develop insight-driven storytelling solutions that resonate across business units, and can be scaled to other categories or regions.
  • Contribute to cross-functional efforts by supplying research-based insights that support the development of category-specific strategies, tools, and resources.
  • Champion the creation and execution of multiscreen advertising solutions, grounded in category trends, and informed by audience behavior and media consumption patterns.

Sr. Campaign Specialist

Spectrum Reach
Louisville
01.2021 - 06.2022
  • Responsible for managing campaigns from initial Strategy through to end of campaign reporting and recaps focusing on highest billing accounts.
  • Market & Category focused research to provide data driven recommendations for largest accounts across full local footprint.
  • Advertising strategy recommendations including creative recommendations to maximize effectiveness and results for the client.
  • Implementation of approved strategy and continue monitoring of campaign performance including optimization recommendations as needed.
  • Post campaign recaps and recommendations on future campaigns and optimizations including Google Analytics analyses to show attribution to Spectrum campaigns when possible.
  • Participation in planning calls, campaign updates and addressing any potential needs or concerns with clients as they arise.
  • Working Cross Functionally with other teams on both strategy and reporting to provide maximum benefits and insights for the client.
  • Specialist in all aspects of the campaign lifecycle from order entry, to optimization recommendations and performance insights, to end of campaign reporting and billing needs.

Sr. Specialist – Advanced Advertising Planning

Spectrum Reach
Louisville
06.2017 - 12.2020
  • Regional expert for Advanced Advertising products and strategy – IAB Certified.
  • Strategic Account Management focusing on top billing accounts divisional wide to provide data driven strategies, proper order execution, optimizations and future recommendations with the goal of growing account spend and preventing churn.
  • Creating strategic packages based on market trends to maximize inventory and generate additional revenue.
  • Identifying gaps in knowledge and market needs to proactively provide support.
  • Developing and implementing training for local teams to expand their knowledge of advanced advertising strategy, products and processes.
  • Providing research and rational for all strategic recommendations as it relates to campaign goals and client needs.
  • Cross functional collaboration with various departments from local sales to operations and vendors on pre and post-sale needs to prevent & resolve issues and deliver quality results.
  • Continuing education and understanding of the ever evolving advanced advertising space.
  • Attending client meetings as needed to help present strategy and educate clients.
  • Managing relationships and work load across multiple markets and industries.
  • Mentoring Sales Support leaders so they are able to effectively support their teams in the advanced advertising space.

National Account Planner

Spectrum Reach
Louisville
10.2015 - 05.2017
  • Managed 30+ accounts in two markets – created custom packages, priced avails, processed new orders and revisions, monitored progress of schedules.
  • Created new process to improve tracking of booked and pending business to increase accuracy of revenue projections.
  • Worked with National Sales Manager on strategy to increase share, gain new business and recover churn accounts.
  • Ensured revenue is retained by preemptively monitoring high risk spots and providing quality make good proposals.
  • Worked cross functionally to provide clients with needed research and insights.
  • Strong understanding of television ratings and methodologies.

Media Buyer-Planner

Scoppechio
Louisville
02.2013 - 10.2015
  • Built and monitored digital campaigns including display, social, SEO and SEM; utilizing retargeting to maximize efficiency.
  • Created and monitored Facebook campaigns for more than 20 clients.
  • Developed digital training to educate clients as well as Account Executives on digital products and their capabilities.
  • Developed rational and presented media strategy to clients.
  • Provided in depth point of view recommendations on digital & traditional products.
  • Spearheaded project to improve workflow and reporting processes, including delivery of digital campaign analytics and tracking of added value for multimillion dollar account.
  • Utilized print, out of home, theater, broadcast, cable and digital elements to build strategic media plans ranging from $1,000 to $400,000.
  • Experience with Kantar, Nielsen, ComScore and Scarborough Data as well as Health Care specific data providers.

Education

Bachelor of Arts - Communication & Mass Media Studies

College of Charleston
Charleston, SC
05-2012

Skills

  • Microsoft Excel
  • Market research
  • Media buying and planning
  • Microsoft PowerPoint
  • Tableau
  • Salesforce
  • Power BI
  • Campaign analytics
  • Google Analytics

Certification

  • IAB DSCM Certified
  • Google Analytics Certified

Affiliations

  • Stained Glass Art
  • Sustainable, Native Gardening
  • World Travel
  • WICT

References

References available upon request.

Timeline

Sr. Analyst, Account Management and Performance

Spectrum Reach
01.2025 - Current

Specialist, Client & Category Development

Spectrum Reach
07.2022 - 01.2025

Sr. Campaign Specialist

Spectrum Reach
01.2021 - 06.2022

Sr. Specialist – Advanced Advertising Planning

Spectrum Reach
06.2017 - 12.2020

National Account Planner

Spectrum Reach
10.2015 - 05.2017

Media Buyer-Planner

Scoppechio
02.2013 - 10.2015

Bachelor of Arts - Communication & Mass Media Studies

College of Charleston

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Biz Vincenti