Brad Crosby

• Company Overview: Northern Kentucky’s Largest Media Outlet
• - Lead a team of 5 in driving revenue growth across advertising (print & digital), digital services (social media management, OTT), and product sponsorships.
• - Built and implemented a data-driven, multichannel outreach system with automation, content-driven prospecting, and scalable processes—improving pipeline efficiency and conversion.
• - Partner with CMOs, VPs of Marketing, and regional brand leaders to design custom marketing campaigns that drive measurable ROI.
• - Exceeded Year 1 revenue target by 5% in a market down 30%, establishing the company as a growth leader.
• - Report directly to the CEO, aligning sales and GTM strategy with organizational objectives.

• - Built Midwest territory, creating self-sourced pipeline and new subscription-model partnerships.
• - Executed outbound prospecting and relationship-building with senior marketing executives.
• - Collaborated with subject matter experts to deliver insights-driven growth strategies.

• Manage the sales and marketing teams, funnels, and process to drive lead generation and business opportunities

• Built and created a strategic revenue plan to target key segments through sales enablement, marketing, cross-functional channels and collaboration

• Role required strong skills in prospecting, cold calling, lead generation, and qualification

• Build relationships with potential clients and provide continued engagement through cross-selling and consultative selling.

• Helped create new profitable revenue by selling services that range from $50k- $500k

• $375k in new business revenue in 15 months

• - Served as outsourced new business development lead for multiple marketing agencies.
• - Created targeted prospect lists, executed campaigns via Mailchimp, and closed deals with brand executives.
• - Drove $12.5M+ in closed business across SaaS, digital, and marketing sectors.

• - Built and scaled daily-deal subscription platform targeting college students.
• - Led end-to-end sales, marketing, and business operations before selling the company in 2013.

• - Expanded advertising accounts by auditing and negotiating digital campaigns at local and national levels.
• - Role concluded following company acquisition by Time Warner.

• - Managed transportation accounts as primary point of contact, providing consulting on 3PL solutions.
• - Built long-term strategic partnerships with brand managers and corporate stakeholders.