Summary
Overview
Work History
Education
Skills
Timeline
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Bradon New

Lexington

Summary

Dynamic marketing professional with experience at Red Mile Gaming & Racing, specializing in digital marketing and promotional planning. Successfully executed targeted campaigns that significantly enhanced brand visibility and customer engagement. Proven ability in relationship building and mentoring, while leveraging email marketing to improve open rates through strategic audience segmentation.

Overview

4
4
years of professional experience

Work History

Marketing Intern

Red Mile Gaming & Racing
05.2021 - 01.2022
  • Assisted in developing and managing social media content calendars.
  • Supported team in creating marketing materials for various platforms.
  • Engaged with guests through in-person promotions and events on the gaming floor.

Marketing Specialist

Red Mile Gaming & Racing
01.2022 - Current
  • Developed and executed targeted marketing campaigns to enhance brand visibility and customer engagement.
  • Analyzed market trends and consumer behavior to inform strategic decision-making and optimize marketing efforts.
  • Managed social media platforms, creating content that boosted audience reach and engagement metrics significantly.
  • Implemented email marketing initiatives, improving open rates through tailored messaging and audience segmentation.
  • Mentored junior staff in best practices for digital marketing tools, enhancing team capabilities and overall productivity.

Education

Bachelor of Science - Marketing

Morehead State University
Morehead, KY
05-2022

Skills

  • Digital marketing
  • Copywriting
  • Promotional planning
  • Email marketing
  • Microsoft office
  • Relationship building

Timeline

Marketing Specialist

Red Mile Gaming & Racing
01.2022 - Current

Marketing Intern

Red Mile Gaming & Racing
05.2021 - 01.2022

Bachelor of Science - Marketing

Morehead State University

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Bradon New