Brent Owen
Lexington
Summary
Expert in media relations, marketing strategies, and graphic design with a strong focus on achieving results. Successfully managed multiple responsibilities while inspiring team performance and enhancing patient engagement. Proven ability to build relationships with healthcare professionals and coordinate impactful promotional initiatives.
Overview
18
18
years of professional experience
Work History
Marketing Director
Lex Kidney Care
Lexington
01.2024 - Current
- Managed media relations for Lex Kidney Care and Afenya Media, enhancing visibility for a Lexington, KY-based nephrology practice serving the bluegrass region.
- Developed promotion strategies and strengthened media relations to elevate brand recognition.
- I met with general practitioners, nurse practitioners, and referral coordinators to maintain relationships with health professionals in various practices around the region.
- In under a year, the practice has gone from seeing an average of 29 patients per month, to 43 patients per month – a 48% increase on the average.
- While we are a small and dedicated team, no one succeeds alone – I do believe my efforts and leadership have inspired that level of success from our team in such a short time.
- Managed social media, drafted media releases, designed graphics and ads, facilitated broadcast and in-person appearances, generated leads, built internal contact databases, and coordinated presence at industry shows and conventions.
- After getting cross-trained on the Athena medical platform, I handle patient relations, billing, answer patient questions in regards to billing, manage their appointments, and the doctor’s orders.
- I often work as a go-between for the patients and the doctor. Mitigating what he needs to be aware of immediately, as opposed to the issues he may not need on his plate at this time.
- Imported new patients into the system, scheduled them with our office, and facilitated scheduling with offices for referrals.
- Hired and trained new staff members to ensure high-quality service and efficient operations.
- A Lexington, KY based nephrology practice that serves the entire bluegrass region.
Media and Entertainment Coordinator
Debutante Inc.
01.2023 - Current
- I manage media relations for Debutante Inc.
- I strategize with owners on building promotion strategies and facilitate media relations.
- I manage social media, drafting press releases, digital media kits, graphic design, executing coordinated e-mail blasts, facilitate broadcast media appearances, make ad buys, generate leads, building internal contact databases, and more.
- I design all physical promotional literature for our events from the ground up, which includes graphic design for covers, table of contents, editorial content, and print ad design for customer’s purchased promotional real estate.
- I find and coordinate talent to ensure top-notch entertainment for our upcoming events.
- A regional event company on networking events from varying from bridal shows, Tea Party benefits, to masquerade balls.
Freelance Writer/Editor
Self-Employed
01.2008 - Current
- I have written countless features, profiles, and cover stories for various publications, each required exhaustive interviews, research, as well as attention to detail and accuracy.
- Helped shape content and contributed to the success of top media outlets such as: Chevy Chaser/Southender, Voice-Tribune, The LEO Weekly, Kentucky Monthly, Louisville.com, Moviefone.com, Pucknation Dot Com.
- Utilizing social media (Facebook, Twitter, Instagram, etc.) I helped promote each client by driving traffic to my articles; contributing to the success of each publication’s online presence.
- I was promoted to editor of Pucknation.com, at which point we saw traffic expand approximately 15%.
- I have had several pieces selected in various magazines’ annual 'best articles of the year' issues.
- At The LEO Weekly I built the city’s first and only regular column devoted to local comedy, bolstering that scene to regional notoriety.
- In addition, I would take ideas that editors already had but still needed a writer.
- Running a small business I also had to also manage the finances. This includes invoicing, tracking billing and payment status via PowerPoint.
Expert
Enjoy Technology
01.2020 - 01.2022
- Mobilized daily field operations, delivering AT&T store services directly to customers' homes.
- Customized solutions to boost customer satisfaction with AT&T products and services.
- Provided swift tech support for seamless user experiences for all AT&T customers.
- Boosted sales via effective promotion of AT&T's product range during home visits.
- We partnered closely with AT&T Mobile, providing a unique opportunity to serve customers diligently in dual roles of tech support and field sales representative.
Social Media Coordinator
Blue Moon Foods
01.2016 - 01.2018
- I helped them get a web presence through social media, e-mail blasts, and a monthly newsletter.
- The company eventually grew to the point where it could no longer be managed locally, so they sold the brand to a larger company.
- An upstart company offering various party dips.
Assistant Marketing Manager
Hard Rock Café Louisville
Louisville
01.2012 - 01.2016
- Spearheaded the comprehensive guest experience enhancement through strategic ambient music selection, superior customer service, and engaging staff interaction.
- Managed relations with high-profile celebrities at the Cafe, enhancing brand visibility and customer engagement.
- Collaborated with Marketing Manager to promote store events, expanding outreach and optimizing event planning through print and social media.
- We reached out to corporations for buyouts, most notably around the holiday season, or major conventions coming through town.
- Organized Pinktober Fest, a key annual fundraiser for Susan G. Komen for the Cure, driving community involvement and support for the cause.
- In addition to donating ticket sales, we found corporate sponsors willing to make larger donations of cash to the cause in the form of oversized checks.
- Most lucrative year-in and year-out was the silent auction.
- For big ticket items we reached out to record companies and representatives of celebrities for various autographed memorabilia.
- Overall, we raised more than $200,000 during my tenure.
Education
Fine Arts - English
University of Louisville
01-2003
Skills
- Google Docs
- Google Slides
- Adobe Photoshop
- WordPress
- Trello
- Slack
- Skype
- Google Sheets
- Dropbox
- Social Media
- X (Twitter)
- Tik Tok
- Microsoft Teams
- Mailchimp
- Audio Recorder
- Microphone
- Projector
- Adobe Acrobat
- Adobe InDesign
- Athena Health
- Excel
- Publisher
- Office
Timeline
Marketing Director
Lex Kidney Care
01.2024 - Current
Media and Entertainment Coordinator
Debutante Inc.
01.2023 - Current
Expert
Enjoy Technology
01.2020 - 01.2022
Social Media Coordinator
Blue Moon Foods
01.2016 - 01.2018
Assistant Marketing Manager
Hard Rock Café Louisville
01.2012 - 01.2016
Freelance Writer/Editor
Self-Employed
01.2008 - Current
Fine Arts - English
University of Louisville