Brooklyn Hackworth
Morehead
Summary
Marketing major at Morehead State University, graduating July 2026, with experience in retail and small business marketing. Skilled in social media strategy, audience engagement, and brand promotion. Seeking a summer internship to apply creative marketing and analytics skills in a dynamic environment.
Overview
6
6
years of professional experience
Work History
Marketing Assistant
My Time Salon and Spa
Ashland
04.2024 - Current
- Conducted market research to identify local trends and customer preferences, informing marketing strategies against competitor activity.
- Increased social media engagement and brand visibility, growing from 0 to over 250 followers.
- Tracked and analyzed engagement metrics (likes, shares, comments, reach) to evaluate performance and refine marketing strategy.
- Collaborated with stylists to create in-store displays, enhancing brand presentation and improving customer experience.
- Designed and launched a user-friendly booking website using Square, improving client scheduling efficiency.
Retail Sales Associate
Bealls
Morehead
03.2024 - Current
- Processed customer transactions accurately, contributing to positive shopping experiences.
- Collaborated with team members to consistently meet and exceed daily sales targets.
- Handled returns and exchanges according to company guidelines and policies.
- Trained new staff on store policies, procedures, and customer service techniques.
- Organized sales floor and created visually appealing product displays to enhance customer engagement.
Marketing Project
Morehead State University
Morehead
08.2025 - 12.2026
- Conducted target audience research to identify customer preferences.
- Developed mock social media strategy to enhance local business engagement.
- Presented marketing plan to class panel, showcasing strategic insights.
Sales Floor Associate
Kohls
Ashland
01.2021 - 01.2023
- Delivered a high level of customer service to customers using active listening and engagement skills.
- Answered customer questions and provided store information to enhance shopping experience.
- Assisted customers in locating products, improving overall satisfaction and store navigation.
- Operated cash register, ensuring accurate transactions and efficient customer service.
- Completed daily recovery tasks to keep the store clean and neat for maximum productivity.
Education
BBA - Marketing
MOREHEAD STATE UNIVERSITY
Morehead, Kentucky07-2026
Skills
- Digital marketing and promotions
- Social media strategy
- Email marketing
- Market and audience research
- Customer analytics
- Canva (design and social graphics)
- Microsoft Excel and Word
- Team collaboration
Extracurricular Activities
Gamma Phi Beta Sorority – Morehead State University, Morehead, KY | 01/2022 – 12/2025
- Coordinated social and fundraising events, boosting campus engagement and community participation.
- Managed social media posts and event promotion, enhancing sorority visibility and reach.
- Maintained GPA and completed community service hours as part of membership requirements.
Beta & Key Club - Russell Independent & Raceland High School, Russell, KY | 01/2010 - 12/2022
- Participated in hands-on community service projects, promoting leadership and teamwork.
- Mentored peers to foster ethical and moral decision-making.
- Supported community initiative through volunteer activities and event assistance
- Encouraged small acts of kindness across the school, enhancing campus culture.
Timeline
Marketing Project
Morehead State University
08.2025 - 12.2026
Marketing Assistant
My Time Salon and Spa
04.2024 - Current
Retail Sales Associate
Bealls
03.2024 - Current
Sales Floor Associate
Kohls
01.2021 - 01.2023
BBA - Marketing
MOREHEAD STATE UNIVERSITY