Brylea Peach
Louisville
Summary
Creative and results-driven Social Media Coordinator with experience developing and executing multi-platform content strategies that increase engagement, grow audiences, and strengthen brand presence. Skilled in content creation, trend analysis, SEO research, event promotion, and audience engagement. Experienced in conducting interviews, producing digital storytelling, and covering live events to connect brands and audiences.
Overview
3
3
years of professional experience
Work History
Executive Assistant to the CEO
The Voice-Tribune
Louisville
08.2025 - Current
- Provide administrative and operational support to the CEO, assisting with daily communications and organizational tasks.
- Manage email correspondence, including reviewing, organizing, and assisting with responses to incoming and outgoing messages.
- Coordinate scheduling and calendar management, arranging meetings with internal staff and external partners.
- Assist with editorial and promotional photoshoots, supporting production logistics and on-site coordination.
- Help coordinate company events and assist with planning logistics and communication.
- Respond to general inquiries and help facilitate communication across departments and projects.
Social Media Coordinator
The Voice-Tribune
Louisville
10.2024 - Current
- Manage daily social media operations across Instagram, TikTok, and Facebook.
- Create and publish engaging content highlighting Louisville events, culture, and community features.
- Conduct interviews with local artists, business owners, and community figures for editorial and digital content.
- Plan, coordinate, and promote local events while managing on-site social media coverage.
- Conduct SEO research and trend analysis to improve content visibility and audience reach.
- Monitor analytics and audience insights to refine content strategy and increase engagement.
Content Creator / Social Media Marketing
Caufield's Novelty
Louisville
12.2022 - 10.2024
- Led social media marketing initiatives for major seasonal events including Creepfest.
- Assisted in planning and promoting in-store events through digital marketing campaigns.
- Helped grow the brand's TikTok account to over 140K followers through strategic content creation.
- Produced multiple viral videos generating hundreds of thousands to millions of views.
- Created trend-driven promotional content to increase product visibility and audience engagement.
Social Media Content Coordinator
Frazier History Museum
Louisville
02.2024 - 06.2024
- Produced social media content highlighting museum exhibitions, educational programming, and public events.
- Conducted interviews with museum staff, artists, and program leaders to develop engaging digital content.
- Promoted museum events through social media campaigns and digital storytelling.
- Managed daily posting across social platforms to maintain consistent brand presence.
- Created short-form videos and visual content designed to increase engagement and event attendance.
- Utilized trend analysis and audience insights to expand digital reach and improve content performance.
Education
High School Diploma -
Portland Christian School
Louisville, KY05-2020
Skills
- Social Media Management
- Content Creation
- Event Planning & Promotion
- Interviewing & Story Development
- Trend Analysis
- Copywriting
- SEO Research
- Email Communication
- Influencer Collaboration
- Audience Engagement
- Short-Form Video Production
- Calendar organization
- Email management
- Event coordination
- Problem solving
- Time management
- Customer service
- Proper phone etiquette
Notable Content Performance
- Viral TikTok video reaching 17.7M views
- Business exposure content exceeding 439K views
- Social media posts generating 200K+ views for local businesses and events
Timeline
Executive Assistant to the CEO
The Voice-Tribune
08.2025 - Current
Social Media Coordinator
The Voice-Tribune
10.2024 - Current
Social Media Content Coordinator
Frazier History Museum
02.2024 - 06.2024
Content Creator / Social Media Marketing
Caufield's Novelty
12.2022 - 10.2024
High School Diploma -
Portland Christian School