Byron Hall
Lexington
Summary
Dynamic, results-driven technical leader with over twenty years of experience in product management, customer engagement, and the development of complex B2B/EDI, Managed File Transfer (MFT), and Enterprise Integration (iPaaS) solutions for global enterprises. Expertise in driving product strategy from conception to launch within fast-paced, high-growth environments while fostering collaboration across major global value chains. Proven track record of developing innovative solutions that enhance operational insights and streamline communication with trading partners. Key competencies include product management, technical leadership, B2B/EDI, supply chain optimization, MFT, and enterprise integration.
Overview
15
15
years of professional experience
Work History
Senior Director of Product Management
Redwood Software
09.2023 - Current
- Doubled the line of business Annual Recurring Revenue in 2 years.
- Oversee the Managed File Transfer (MFT) line of business, including both JSCAPE and Cerberus products.
- Accountable for shaping the future vision of MFT services, including JSCAPE SaaS, ensuring innovation and market alignment.
- Guide the long-term product roadmap and strategic vision using industry expertise and current trends.
- Drive product positioning and go-to-market messaging in partnership with sales, pre-sales, and marketing stakeholders.
- Manage the full product lifecycle, driving enhancements through Agile processes with R&D.
- Collaborate with customers, partners, and industry analysts to incorporate diverse perspectives into product strategy.
Board of Directors - Member
ASC X12
12.2022 - Current
- Revenue growth and cash position have driven to record levels since 2022.
- Represent the interests of the broader industry and stakeholders within the organization.
- Collaborate with the board to establish, maintain, monitor, and assess X12's strategic objectives.
- Participate in governance activities, managing financial health and ensuring alignment with the long-term mission for members, users, and X12’s served markets.
Solution Engineer
IBM
04.2023 - 09.2023
- Managed technical components of sales engagements for the Sustainability brand, focusing on Data Exchange products (e.g., Sterling B2Bi, Sterling File Gateway).
- Executed discovery, requirements gathering, solution design, demonstrations, and technical accelerators like proof of concepts.
Senior Product Manager for B2B and EDI Solutions
Boomi LP
12.2019 - 04.2023
- Achieved over 40% compound annual growth rate for the platform's primary business metric.
- Oversaw all components of strategic planning, market research, investment direction, sales support, and execution for B2B/EDI/MFT initiatives on the Boomi iPaaS.
- Secured funding to increase the development team size by more than fivefold for an underperforming product through a compelling case for enterprise market investment.
- Took ownership of a previously overlooked service line, developed strategic plans, and fostered cross-functional partnerships to influence stakeholders.
- I am actively engaged in Agile processes with the R&D team to enhance the iPaaS platform.
Principal Architect and Team Lead
Axway
12.2017 - 12.2019
- Provided technical leadership in system integration projects and supported customer initiatives in business transformation and integration within B2B (supply chain) and data integration sectors.
- Guided customer engagements, collaborating with key stakeholders to define solutions and ensure alignment with business objectives.
- Drove 20% improvement year over year in sales revenue attainment.
Strategic Product and Technical Leader
Eliassen Group – formerly - Lightwell Inc (An IBM Premier Partner)
05.2016 - 12.2017
- Provided strategic leadership in product development and management for supply chain and healthcare integration.
- Coordinated marketing activities between Lightwell and IBM related to B2B, supply chain, and data transformation/integration technologies.
Consulting Brand Architect
IBM
10.2010 - 05.2016
- Partnered with approximately 180 of IBM’s largest clients across diverse industries (manufacturing, logistics, healthcare, financial services) over six years.
- Multi-time 100% club sales achievement.
- Winner of a Sales Eminence Award, recognizing top 1% performance at IBM.
- Provided strategic support and thought leadership to the North American Technical Sales team for the Watson Commerce Brand.
- Focused on complex, high-value engagements with major clients in B2B, supply chain, and integration technologies.
- Led intricate technical projects, supported significant business transactions, and ensured solution alignment at the highest organizational levels.
- Offered technical leadership to address sophisticated customer requirements and facilitated solutions for challenging business scenarios.
Education
Bachelor of Science - Computer Science
Kentucky Wesleyan College
KY, USA01.1997
Skills
- Product strategy development
- Holistic product lifecycle oversight
- Long-term strategy formulation
- Product launch planning
- Technology team leadership
- Stakeholder relationship management
- Strategic executive collaboration
- Sales strategy development
- Agile methodologies
- Strategic governance
- Business-to-business strategy
- Electronic data interchange expertise
- MFT (Managed File Transfer)
- Integration and transformation skills
- Logistics and supply chain solutions
- Healthcare systems integration
- Solution architecture design
- Solution Design
- Proof of Concepts
- Technical Accelerators
- Service-oriented model
- JSCAPE
- Cerberus
- Boomi iPaaS
- IBM Data Exchange Products
- Sterling B2Bi
- Sterling File Gateway
- IBM Transformation Extender
- IBM Integration Bus
- Axway Secure Transport
- Axway B2B Integrator
Skills
Product Management, Full Product Lifecycle, Strategic Vision/Roadmap, Go-To-Market Strategy, Technical Leadership, Stakeholder Management, Executive Engagement, Business/Sales Engagement, Agile Processes/Framework, Governance and Strategy, B2B (Business to Business), EDI (Electronic Data Interchanges), MFT (Managed File Transfer), System Integration and Data Transformation, Supply Chain / Value Chain Solutions, Healthcare Integration, Consulting & Solution Architecture, Solution Design, Proof of Concepts, Technical Accelerators, "As-a-Service" Model, JSCAPE and Cerberus – MFT, Boomi iPaaS, IBM Data Exchange Products (Sterling B2Bi, Sterling File Gateway, IBM Transformation Extender, IBM Integration Bus), Axway Secure Transport, Axway B2B Integrator
Timeline
Senior Director of Product Management
Redwood Software
09.2023 - Current
Solution Engineer
IBM
04.2023 - 09.2023
Board of Directors - Member
ASC X12
12.2022 - Current
Senior Product Manager for B2B and EDI Solutions
Boomi LP
12.2019 - 04.2023
Principal Architect and Team Lead
Axway
12.2017 - 12.2019
Strategic Product and Technical Leader
Eliassen Group – formerly - Lightwell Inc (An IBM Premier Partner)
05.2016 - 12.2017
Consulting Brand Architect
IBM
10.2010 - 05.2016
Bachelor of Science - Computer Science
Kentucky Wesleyan College