Cassidy Boyer
Lexington
Summary
Sales professional recognized for driving 6% year-to-date growth in a $2M territory. Achieved #1 ranking in sales growth and expanded account base by 50%, executing over 2,200 product placements. Aiming to transition high-performance sales expertise into specialty pharmaceutical sales.
Overview
5
5
years of professional experience
1
1
Certification
Work History
On-Premise Sales Representative
Republic National Distributing Company (RNDC)
Lexington
05.2021 - Current
- Manage a $2M territory consisting of 120 active accounts throughout Central Kentucky.
- Ranked #1 in year-to-date dollar sales growth within the East Division, delivering 6% YTD growth.
- Increased territory volume by 4% YTD in case sales through strategic account development and market expansion.
- Executed 2,276 product placements YTD, increasing distribution, menu penetration, and brand visibility.
- Grew active account base 50%, expanding territory from 80 to 120 accounts.
- Increased menu share at a key account from 10% to 60% through consultative selling and strategic business planning.
- Conduct business reviews, product presentations, staff trainings, and customer education programs for account decision-makers.
- Consistently secure competitive account conversions through relationship-driven sales strategies and customized business solutions.
Sales Associate
AreaLex Commercial Real Estate
Lexington
05.2021 - Current
- Identified new business opportunities and assisted clients with commercial property acquisitions and investments, contributing to portfolio growth.
- Supported commercial real estate business development through targeted client outreach, lead generation, and relationship management, enhancing client engagement.
- Conducted market research and analysis to inform client recommendations and drive business growth initiatives.
Education
Bachelor of Business Administration - Marketing & Management
University of Kentucky
Lexington, KY05-2021
Skills
- Business Development
- Account Management
- Territory Management
- Consultative Selling
- Sales conversions
- Customer Engagement
- Product Education
- Market Analysis
- Strategic Planning
- CRM Management
- Adaptable and Coachable
- Relationship Building
Certification
- WSET Level 2 Award in Wines
- Kentucky Real Estate License
- Thornton's Real Estate Academy Graduate
Timeline
On-Premise Sales Representative
Republic National Distributing Company (RNDC)
05.2021 - Current
Sales Associate
AreaLex Commercial Real Estate
05.2021 - Current
Bachelor of Business Administration - Marketing & Management
University of Kentucky