Tony Crain
Horse Cave
Summary
Dynamic sales professional with a proven track record at Frito Lay, excelling in sales strategy development and staff training. Recognized for enhancing team performance and fostering client relationships, resulting in significant revenue growth. Adept at problem-solving and multitasking, consistently delivering exceptional customer satisfaction and operational efficiency.
Overview
28
28
years of professional experience
Work History
Lead Sales Representative
Frito Lay
01.2018 - 06.2024
- Developed and executed sales strategies to maximize revenue growth.
- Mentored and trained junior sales representatives to enhance team performance.
- Analyzed market trends and customer feedback to refine product offerings.
- Collaborated with marketing teams to align promotional efforts with sales goals.
- Established and maintained relationships with key clients, fostering loyalty and retention.
- Conducted regular sales presentations, effectively communicating value propositions to stakeholders.
- Implemented process improvements that streamlined operations and increased efficiency.
- Continuously refined personal sales approach based on feedback from clients and colleagues, resulting in increased efficiency and effectiveness.
- Streamlined the sales process by implementing CRM software, resulting in improved efficiency and better tracking of leads throughout the pipeline.
Merchandiser
Coca-Cola
08.2011 - 01.2018
- Developed and implemented merchandising strategies to optimize product placement and enhance customer engagement.
- Analyzed sales data to identify trends, informing inventory decisions and promotional efforts.
- Collaborated with marketing teams to execute visual displays aligned with brand guidelines and seasonal promotions.
- Managed stock levels, ensuring timely replenishment while minimizing excess inventory through effective forecasting.
- Conducted regular store audits to assess compliance with merchandising standards and recommend improvements.
- Established strong relationships with vendors to negotiate favorable terms and secure timely delivery of merchandise.
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Updated pricing and signage to complete product displays and educate customers.
- Inspected merchandise for quality and arranged proper display location on floor.
- Managed inventory levels with regular monitoring, ordering, and stock replenishment for optimal product availability.
Crew Member
Arbys Resturant
11.2006 - 04.2015
- Delivered exceptional customer service in fast-paced environments, ensuring satisfaction and repeat business.
- Operated point-of-sale systems efficiently, processing transactions accurately and swiftly.
- Collaborated with team members to maintain cleanliness and organization of work areas, adhering to health standards.
- Assisted in training new crew members on operational procedures and customer engagement techniques.
- Monitored inventory levels, assisting in stock replenishment to minimize shortages during peak hours.
- Resolved customer complaints promptly, ensuring a positive experience and fostering customer loyalty.
- Participated in team meetings focused on improving service delivery and identifying areas for operational enhancement.
- Worked front counter, drive-thru and other areas.
- Took orders, prepared meals, and collected payments.
- Demonstrated strong multitasking abilities, handling multiple orders simultaneously without compromising quality or efficiency.
- Worked well with teammates and accepted coaching from management team.
Grocery Back Door Unloader
Meijer
10.2001 - 08.2011
- Operated forklifts and pallet jacks for efficient unloading of shipments.
- Coordinated with team members to ensure timely and accurate inventory processing.
- Inspected incoming deliveries for quality assurance and compliance with specifications.
- Maintained organized work areas to promote safety and operational efficiency.
- Trained new staff on proper unloading techniques and safety protocols.
- Implemented process improvements that reduced unloading time while enhancing accuracy.
- Monitored equipment performance, reporting issues to maintenance for prompt resolution.
- Assisted other team members in navigating large loads.
- Unloaded packages with care and placed in proper staging area.
- Loaded packages onto pallets and into staging areas as directed.
- Used barcode scanners and other technology to track and document cargo information.
Warehouse Associate
Ann Taylor Factory
03.1996 - 10.2001
- Operated forklifts and pallet jacks to transport goods throughout warehouse efficiently
- Assisted in inventory management by labeling, sorting, and organizing products for easy access
- Followed safety protocols to maintain clean and hazard-free work environment
- Collaborated with team members to ensure timely order fulfillment and shipment preparation
- Maintained accurate records of incoming and outgoing shipments using warehouse management system
- Conducted regular quality checks on products to ensure compliance with company standards
- Adapted quickly to changing priorities and tasks within fast-paced warehouse setting
- Prepared orders for shipment by picking, packing, and labeling merchandise.
- Worked safely around moving machinery.
- Collaborated with team members to achieve daily targets and complete tasks efficiently.
- Performed inventory control, such as counting, and stocking merchandise.
Education
High School Diploma -
Valley High School
Louisville, KY05-1986
Skills
- Sales presentations
- Staff training
- Objection handling
- Sales strategy development
- Sales training
- Floor operations
- Sales supervision
- Teamwork and collaboration
- Problem-solving
- Time management
- Attention to detail
- Problem-solving abilities
- Multitasking
- Multitasking Abilities
- Reliability
- Excellent communication
- Customer satisfaction
- Organizational skills
- Adaptability and flexibility
Timeline
Lead Sales Representative
Frito Lay
01.2018 - 06.2024
Merchandiser
Coca-Cola
08.2011 - 01.2018
Crew Member
Arbys Resturant
11.2006 - 04.2015
Grocery Back Door Unloader
Meijer
10.2001 - 08.2011
Warehouse Associate
Ann Taylor Factory
03.1996 - 10.2001
High School Diploma -
Valley High School