Delia Gibbs
Lexington,KY
Summary
Experienced with managing and nurturing strategic partnerships. Utilizes relationship-building techniques to foster collaboration and growth. Track record of effective communication, revenue generation and strategic planning in partnership roles.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Business Partnership Manager
88.9 WEKU: The NPR-Affiliate Broadcast Service of Eastern Kentucky University
Richmond, KY
01.2024 - Current
- Build and maintain strategic partnerships by matching area organizations with WEKU’s impactful marketing platforms, including on-air sponsorships and digital engagement opportunities.
- Develop comprehensive partnership proposals tailored to prospective clients' specific needs and objectives.
- Collaborate with AORs to adapt existing marketing materials to comply with the FCC’s noncommercial guidelines for NPR affiliates.
- Drive revenue growth through consultative sales, crafting solutions that leverage NPR's trusted programming and targeted reach to connect sponsors with a highly engaged audience.
- Facilitate sponsorship initiatives that highlight partners’ commitment to community enrichment and align with public radio’s values of education, trust and social impact.
- Leverage multi-state partnerships with other 6 other NPR affiliates that enhance content generation and potential sponsorship buys.
- Identify new potential partners through market research and competitive analysis, contributing to the expansion of the company''s network within targeted industries.
- Enhance relationships with existing clients to secure renewals of annual sponsorship contracts.
- Provide on-the-ground support for WEKU's community events including community stakeholder and vendor communication, attendee invitation and social media promotion
Taproom Manager
West Sixth Brewing
Lexington, KY
08.2014 - 01.2024
- Collaborated with the social media and marketing team to craft targeted promotional strategies, increasing event visibility and driving attendance through coordinated social media campaigns, email marketing, and in-house advertising.
- Oversaw all operational aspects of daily retail operations including staff onboarding, scheduling, vendor relations, inventory and customer experience.
- Spearheaded the development and promotion of community events, partnering with local nonprofits and organizations to create events aligned with brand values and foster community engagement.
- Designed unique event experiences including drives for charitable giving, themed nights and collaborative events with nonprofits intended to enhance community outreach and brand loyalty.
Stress Management Specialist
Dr. Dean Ornish Program for Reversing the Progression of Heart Disease
Sausalito, CA
12.2015 - 04.2017
- Collaborated with interdisciplinary teams to optimize program delivery and patient education resources.
- Led one-hour stress management sessions following guidelines of the Program’s clinical protocol and support participants in integrating stress management practices into daily life.
- Participated in the interdisciplinary development, monitoring, and documentation of a plan of care for 15 member cohorts.
Project Manager
Lexington Community Radio
Lexington, KY
08.2014 - 09.2015
- Developed and maintained a system for disseminating information within the nonprofit organization
- Worked with a Steering Committee and Community Advisory Board to engage local community groups, schools, and businesses in participating at the station and in development program content.
- Led studio and production training for broadcasters, and producers, and volunteers in both English and Spanish.
- Developed project ideas and was the lead author on grants to secure their funding; collectively, we received $34,000 in grant funding across four proposals in 13 months.
Education
B.A. - Psychology
University of Kentucky
Lexington, KY01-2013
Skills
- CRM adept
- Written and verbal communication
- Customer engagement
- Pipeline development
- Partnership development
- Revenue generation
- Partner proposal development
- Customer relationship management
Certification
Marketing Strategy Coaching course, Market Enginuity
Certificate in Professional Development Foundations, Radio Advertising Bureau
Certificate from P1 Learning, 7-week sales onboarding training
Medical Interpreter - Spanish
Certified Yoga Instructor
Languages
English
Native or Bilingual
Spanish
Professional Working
Timeline
Business Partnership Manager
88.9 WEKU: The NPR-Affiliate Broadcast Service of Eastern Kentucky University
01.2024 - Current
Stress Management Specialist
Dr. Dean Ornish Program for Reversing the Progression of Heart Disease
12.2015 - 04.2017
Taproom Manager
West Sixth Brewing
08.2014 - 01.2024
Project Manager
Lexington Community Radio
08.2014 - 09.2015
B.A. - Psychology
University of Kentucky