Evelyn Roberts
Louisville,KY
Summary
Dedicated and hardworking professional with a diverse skill set developed through years of experience in various industries. Seeking a fulfilling role to leverage expertise, embrace new challenges, and prioritize work-life balance. Recognized for reliability, adaptability, and unwavering commitment to professional development and personal well-being.
Overview
14
14
years of professional experience
Work History
Human Resources
Driftboat Management
01.2021 - Current
- Manage payroll, recruitment, hiring, onboarding, and terminations across multiple departments and three companies.
- Ensure compliance with local and federal employment laws, including FMLA, disability, and various types of leave.
- Lead annual healthcare open enrollment processes and benefits communications for approximately 40 employees.
- Develop and implement employee engagement strategies.
- Support organizational development initiatives and promote a healthy, inclusive work culture.
- Serve as a key point of contact for employee relations and workplace policy guidance.
Marketing Manager
Driftboat Management
01.2021 - 01.2023
- Developed and maintained websites for three affiliated companies.
- Led rebranding efforts, including visual identity, website design, and content creation.
- Onboarded teams to new branding tools and communication standards.
- Supported social media campaigns and marketing asset development.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Optimized website content for improved search engine rankings and increased web traffic.
- Enhanced online presence, optimizing website content for SEO, and improving user experience.
- Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Coordinated with design and media teams to develop high-quality creative assets.
Marketing Assistant & Market Researcher
Intellimodus
01.2018 - 01.2021
- Researched competitors and industry trends to identify strategic opportunities.
- Created internal documentation to support company operations and training.
- Contributed to complete company rebranding, including logo, tagline, and website.
- Assisted with employee onboarding to a new brand identity and supported social media planning and posts.
- Input new data, updated old records, and cross-checked information to keep the marketing database up-to-date.
- Strengthened brand identity with consistent messaging across various platforms, including print, digital, and social media channels.
- Improved website traffic, monitoring analytics data to inform adjustments to content strategy and search engine optimization efforts.
- Supported content creation for corporate social responsibility initiatives to strengthen brand reputation.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Managed website content updates, keeping information fresh and relevant for users.
- Collaborated with graphic designers to produce visually appealing marketing collateral that captured the brand's essence.
- Conducted market research to gather insights, informing the development of more effective marketing campaigns.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Collected and analyzed data from a variety of sources to create detailed market research reports for top-level decision makers.
- Collaborated with cross-functional teams to ensure consistent messaging and branding across marketing materials.
- Met with supervisor to determine project scope, outline deliverables, and timelines, and create an action plan.
- Contributed social media content to increase brand visibility and value and promote new products.
- Managed multiple projects simultaneously while maintaining strict deadlines and budgets.
Assistant General Manager
Against the Grain
01.2015 - 01.2018
- Progressed from Hostess to Assistant General Manager, demonstrating reliability and leadership.
- Managed daily operations, resolved customer concerns, and maintained service flow.
- Coordinated large party reservations, catering events, and bar/merchandise inventory.
- Supported all areas of the restaurant, including serving, kitchen duties, and bartending.
- Handled cash accurately and prepared deposits.
- Motivated, trained, and disciplined employees to maximize performance.
- Increased customer satisfaction by addressing and resolving concerns in a timely manner.
- Resolved problems promptly to elevate customer approval.
- Oversaw inventory management processes to maintain proper stock levels and minimize spoilage or waste.
- Mentored staff members, fostering a supportive work environment that enhanced employee performance and retention.
- Ensured compliance with all health department regulations by implementing strict sanitation guidelines throughout the establishment.
- Analyzed customer feedback data to identify areas of improvement and develop solutions.
- Managed team schedule with an eye for coverage needs and individual strengths.
- Interacted well with customers to build connections and nurture relationships.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
Technical Writer
Cylicron
01.2012 - 01.2015
- Researched and authored technical instruction manuals for training and operations.
- Compiled reference guides for equipment parts and domestic suppliers.
- Provided general data entry and process documentation support.
- Conducted thorough document reviews to identify inaccuracies, inconsistencies, or areas needing clarification.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
- Collaborated with cross-functional teams to gather information for accurate and comprehensive documentation.
- Maintained consistency across company documents by adhering to established style guidelines and templates.
- Ensured regulatory compliance by keeping abreast of industry standards and updating documentation accordingly.
- Enhanced user experience by simplifying complex technical concepts into easy-to-understand documentation.
- Reviewed and edited technical documents for clarity, grammar, and accuracy before publication.
- Ensured all documentation complied with industry standards and legal requirements.
- Organized material to research and complete writing tasks.
Education
Bachelor of Arts - English Literature
Bellarmine University
Louisville, KY2012
Skills
- Leadership & Development
- Problem Solving & Adaptability
- Organization & Time-Management
- Technical Writing & Documentation
- Market Research & Competitive Analysis
- Marketing & Content Creation
- Payroll & Benefits Management
- Employee Onboarding & Engagement
- Recruitment & Hiring
- Customer Service & Conflict Resolution
- Team Leadership & Staff Training
- Strong Interpersonal & Communication Skills
- Detail Oriented
- Balance of Creativeness & Practicality
- Human Resources Management Systems
Timeline
Human Resources
Driftboat Management
01.2021 - Current
Marketing Manager
Driftboat Management
01.2021 - 01.2023
Marketing Assistant & Market Researcher
Intellimodus
01.2018 - 01.2021
Assistant General Manager
Against the Grain
01.2015 - 01.2018
Technical Writer
Cylicron
01.2012 - 01.2015
Bachelor of Arts - English Literature
Bellarmine University
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