Summary
Overview
Work History
Education
Skills
Languages
Websites
Timeline
Generic

Gladston Huffington

Marketing & Business Development
Grand Cayman,George Town

Summary

Web3 marketer and business development professional specializing in go-to-market strategy, community building, and digital advertising. Skilled in driving product growth through SEO, paid search, and social media, and building engaged communities on Discord, Telegram, and LinkedIn. Experienced in creating data-driven marketing strategies, optimizing campaigns with A/B testing, and managing CRM pipelines in tools like HubSpot and Salesforce. Adept at leveraging AI tools to accelerate content creation and analytics.

Overview

7
7
years of professional experience

Work History

MARKETING AND EVENTS MANAGER

BLOCKCHAIN ASSOCIATION OF THE CAYMAN ISLANDS
Grand Cayman, Cayman Islands
12.2023 - Current
  • Developed targeted outreach strategies to identify and engage with emerging blockchain projects and founders through industry events and networking initiatives
  • Organized and co-hosted major events, including Cayman Crypto Week, connecting global blockchain leaders
  • Crafted compelling narratives and content to position BACI as a key player in the blockchain ecosystem, showcasing the benefits of building within innovative networks
  • Established a blockchain mentorship program to support projects with strategic insights on user acquisition, retention, and competitive differentiation
  • Collaborated with blockchain teams to create tailored go-to-market strategies and launch plans for ecosystem integration and project success
  • Built strategic partnerships with blockchain organizations, boosting ecosystem awareness and engagement
  • Launched educational workshops, to train leaders on ecosystem-building strategies and operational success on a crypto environment
  • Created and distributed visually engaging content, including event promotions and newsletters
  • Designed and implemented dashboards to track user adoption and growth metrics within the blockchain space
  • Develop and post welcoming messages for new members, fostering a sense of community and engagement
  • Write and post monthly articles related to blockchain and BACI initiatives, providing valuable insights and updates to the community
  • Planned and executed educational initiatives to promote blockchain technology
  • Played a critical role in organizing BACI's participation in international conferences, including setting up conference booths and representing the Cayman Islands blockchain ecosystem

MARKETING & BUSINESS DEVELOPMENT ADMINISTRATOR

MAPLES GROUP
Grand Cayman, Cayman Islands
07.2023 - 08.2025
  • Collaborated with partners to implement dynamic marketing strategies aligned with business objectives
  • Assist with managing the firm's Business Development budget and handle expense claims, ensuring maximum return on investment
  • Analyzed KPIs and market trends to tailor business development strategies
  • Crafted high-impact proposals, pitches, and content for social media and campaigns, enhancing brand visibility
  • Play a pivotal role in the preparation and delivery of high-quality proposals, pitches, and presentations
  • Assist in coordinating the updates and preparation of materials for the firm's website, intranet, and events, blending in my passion for graphic design to bring a unique visual appeal
  • Managed CRM systems, ensuring successful campaign delivery and improving client retention efforts
  • Assist in the strategic management of the firm's brand, constantly monitoring for fresh opportunities to elevate its profile
  • Coordinate and prepare legal directory and awards submissions
  • Streamline legal network membership management and reporting, while also offering support for business travel arrangements
  • Assist with event planning, including sponsorships, CSR initiatives, PR campaigns, press releases, and more, ensuring the firm's brand remains at the forefront

DIGITAL MEDIA SALES CONSULTANT (SALES & MARKETING)

YELLO MEDIA GROUP
Grand Cayman, Cayman Islands
01.2020 - 12.2022
  • Met and exceeded budgeted revenue targets, delivering growth across the book of clients with on-time delivery against quarterly quotas.
  • Built end-to-end digital strategies mapped to client KPIs, translating business goals into channel plans and measurement frameworks.
  • Led market positioning work to clarify ideal customer segments and capture market share, especially for SaaS and subscription products.
  • Planned, launched and optimised multi-channel campaigns, paired with conversion-focused landing pages.
  • Implemented GA4, standardised UTMs and attribution, and built Looker Studio dashboards tracking to guide spend and creative decisions.
  • Ran A/B tests on creatives, audiences and landing pages; improved CVR, reduced CPC across key accounts.
  • Drove CRO and lifecycle email automations, increasing repeat purchase/retention.
  • Allocated and reallocated monthly budgets by channel based on marginal CPA and payback windows; continuously benchmarked account structures for efficiency.
  • Maintained CRM and pipeline hygiene to track MQL → SQL → deal progression; improved hand-offs with SLAs and stage definitions.
  • Acted as the cross-functional liaison, Sales Managers, Imagine Digital & Premise Directory, Marketing, Sales Support and Publishing to hit directory/canvass objectives.
  • Ensured client satisfaction, policy compliance and minimal revenue adjustments; kept NPS/Net Promoter at a high standard through proactive communication and QBRs.
  • Delivered client workshops on analytics, audience strategy and measurement best practices; reduced reporting cycles and escalations while upskilling stakeholders.
  • Committed to continuous training to keep consulting quality and platform knowledge current.

Education

BSc - Marketing, Business Management

University of London
London
09-2028

CIM Level 4 Certificate - Professional Marketing

Oxford College of Marketing
Oxford
04-2026

Online Certificate - Blockchain Fundamentals for Professionals

Provenance
Online Course
10-2024

Google Certification - Fundamentals of Digital Marketing

Google Digital Garage
Online Course
06-2022

Certified Military ID - Former Marine

National NAVY
Military Base In Colombia
11-2015

Skills

  • Digital marketing strategy
  • Performance marketing & analytics
  • Community growth strategies & management
  • Social media growth & community management
  • A/B testing & conversion rate optimisation
  • Content strategy & copywriting
  • Influencer/KOL & affiliate marketing
  • CRM & marketing automation
  • Business development & strategic partnerships
  • Go-to-market & product marketing
  • Web3 domain knowledge
  • Blockchain marketing strategies
  • Event & activation management
  • Paid media management
  • Campaign performance optimization
  • Prompt engineering & AI-assisted marketing ops
  • SEO & content distribution

Languages

English
First Language
Spanish
Proficient (C2)
C2
Portuguese
Beginner (A1)
A1

Websites

Timeline

MARKETING AND EVENTS MANAGER

BLOCKCHAIN ASSOCIATION OF THE CAYMAN ISLANDS
12.2023 - Current

MARKETING & BUSINESS DEVELOPMENT ADMINISTRATOR

MAPLES GROUP
07.2023 - 08.2025

DIGITAL MEDIA SALES CONSULTANT (SALES & MARKETING)

YELLO MEDIA GROUP
01.2020 - 12.2022

BSc - Marketing, Business Management

University of London

CIM Level 4 Certificate - Professional Marketing

Oxford College of Marketing

Online Certificate - Blockchain Fundamentals for Professionals

Provenance

Google Certification - Fundamentals of Digital Marketing

Google Digital Garage

Certified Military ID - Former Marine

National NAVY

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Gladston HuffingtonMarketing & Business Development