Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Greg Murdach

Henderson,KY

Summary

Dynamic sales and marketing leader with a proven track record in the media industry, excelling in team development and strategic decision-making. Cultivated high-performing teams and achieved significant revenue growth through innovative business development strategies. Adept at fostering collaborative partnerships and delivering impactful coaching to drive performance and engagement.

Overview

18
18
years of professional experience

Work History

Director, Sales and Marketing

KRCG-TV
11.2024 - Current
  • Developed high-performing team of 5 sellers by providing mentorship, guidance, and opportunities for professional growth.
  • Managed and motivated the sales team to increase revenue 25% year over year in high performance sports including NFL, college basketball, including March Madness, and PGA golf.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
  • Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
  • Assisted in recruiting, hiring and training of team members.
  • Trained and guided team members to maintain high productivity and performance metrics.

Director of Sales

WEHT/WTVW
11.2015 - 08.2024
  • Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team that led to a 20% year over year increase in new business development.
  • Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
  • Managed team of 10 sales representatives, 2 local sales managers, digital manager, 2 assistants, and a graphic artist.
  • Developed high-performing sales teams through targeted recruitment, training, mentoring, and coaching activities.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Delivered accurate sales forecasts based on thorough analysis of historical data and current trends in order to facilitate informed decision-making at the executive level.

Director of Sales

WEVV-TV
12.2007 - 10.2015
  • Built relationships with customers and community to establish long-term business growth.
  • Connected with prospects through trade shows, cold calling and local-area networking.
  • Established pricing strategies to maintain competitive pricing and maximize profits.
  • Managed team of 8 sales representatives, providing guidance, coaching and support.
  • Developed high-performing sales teams through targeted recruitment, training, mentoring, and coaching activities.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Delivered accurate sales forecasts based on thorough analysis of historical data and current trends in order to facilitate informed decision-making at the executive level.

Education

Associate of Arts - Radio And Television Broadcasting

Henderson Community College
Henderson, KY

No Degree - Radio And Television Broadcasting

University of Southern Indiana
Evansville, IN

Skills

  • Cultivating collaborative partnerships
  • Goal-oriented planning
  • Clear and concise communication
  • Strategic decision-making
  • Team development
  • Creative problem-solving
  • Goal setting
  • Business development
  • Sales management
  • Coaching and mentoring
  • Team leadership

Languages

English
Native or Bilingual

Timeline

Director, Sales and Marketing

KRCG-TV
11.2024 - Current

Director of Sales

WEHT/WTVW
11.2015 - 08.2024

Director of Sales

WEVV-TV
12.2007 - 10.2015

Associate of Arts - Radio And Television Broadcasting

Henderson Community College

No Degree - Radio And Television Broadcasting

University of Southern Indiana

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Greg Murdach