Overview
Work History
Education
Skills
Affiliations
Timeline
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Haley Reiner

Manhattan,NY

Overview

4
4
years of professional experience

Work History

Account Manager

Morning Brew Inc.
New York, NY
01.2024 - Current
  • Manage 100+ advertisers, bringing in over $2M in revenue each quarter, with a 78% close rate.
  • Key Accounts: Nasdaq, Invesco, HSBC, NYSE, UWM, StartEngine, Timeline, BetterHelp.
  • Own the pre- and post-sale process, from RFP brainstorming, media plan creation, reporting, campaign insights, and renewal.
  • Collaborate cross-functionally with internal teams, such as marketing, sales, finance, and operations, to develop long-term renewals.
  • Create detailed, custom reports and decks on campaign performance and strategy.
  • Identify key decision-makers within target accounts, and develop meaningful, personal relationships with them.
  • Negotiate contracts with agencies, and generate upsell opportunities.
  • Work with the insights lead and third-party vendors to understand and leverage campaign data.
  • Onboard new hires through account management training presentations and sessions.

Addressable Digital Sales Planner

The Walt Disney Company
New York, USA
09.2021 - 12.2023
  • Supported independent advertisers driving $50M in revenue for 90+ advertisers across Hulu, Disney+, DXP, ESPN, and National Geographic Ad Sales Platforms, resulting in an 85% close rate.
  • Key Accounts: Sanofi, Vyvanse, Otezla, Lybalvi, Sotyktu, The UPS Store, TurboTax, H&R Block, Estée Lauder.
  • Managed RFPs by customizing proposals and media decks to align with clients' goals and KPIs.
  • Implemented internal strategies to streamline campaigns by maintaining the pipeline and weekly pacing meetings.
  • Partnered with Ad Ops to ensure campaigns went live, orders were monitored, and optimizations were made daily.
  • Collaborated with Sales and Disney's cross-functional teams to fulfill internal and external needs.
  • Utilized first- and third-party data to monitor campaign KPIs and success, and present post-performance insights to clients, resulting in an 80% renewal rate.
  • Communicated with outside vendors to create targeting, and monitor the success of campaigns.
  • Trained new hires through shadowing sessions and presentations.

Social Media and Brand Strategy Intern

MAYA CHIA
Charleston, SC
11.2020 - 05.2021
  • Created innovative marketing strategies by leveraging Instagram and TikTok to drive 60% of user traffic.
  • Served as the account coordinator for Bluemercury's three Charleston locations, increasing product education, sales, and client relations.
  • Led strategy meetings, which included product design and release strategy.
  • Managed supply chain process for all products to ensure successful packaging, mailing, and delivery.

Education

Bachelor of Arts - International Studies & Art History

College of Charleston
Charleston, SC
05.2021

Skills

  • Operative
  • Sales Force
  • Prisma
  • Mondaycom
  • Meteor
  • Lightdash
  • Product Development
  • Technical Proficiency in Microsoft Office Suite (Word, Outlook, PowerPoint, Excel)

Affiliations

  • Member of 212 NYC Mentorship Program
  • Board Member of Save A Child's Heart Foundation

Timeline

Account Manager

Morning Brew Inc.
01.2024 - Current

Addressable Digital Sales Planner

The Walt Disney Company
09.2021 - 12.2023

Social Media and Brand Strategy Intern

MAYA CHIA
11.2020 - 05.2021

Bachelor of Arts - International Studies & Art History

College of Charleston

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Haley Reiner