Hallie Pridham
Louisville
Summary
Strategic Product Marketing leader who transforms GTM initiatives into measurable business growth. Track record of building high-performing teams, launching category-defining products, and enabling revenue success through compelling positioning and messaging.
Overview
7
7
years of professional experience
Work History
Director of Product Marketing
Upwards
12.2023 - Current
- Established and scaled first-ever product marketing function from ground up, architecting GTM strategy driving $26.5M+ pipeline with 40% conversion
- Built and mentored high-performing marketing team, hiring key roles to support rapid company growth
- Led enterprise-wide pricing transformation initiative, partnering with Revenue Leadership and Finance to develop and implement a value-based pricing strategy that increased average contract value by while maintaining competitive win rates and accelerating sales cycles
- Orchestrated launch for new subsidy products and partnerships to expand market share by 35% and generate $1M in revenue since Q424 launch.
- Spearheaded strategic reorganization of revenue and customer marketing teams, creating unified GTM motion
- Developed competitive differentiation strategy achieving 130% sales quota through strategic messaging architecture
- Led flagship customer engagement programs establishing thought leadership in key verticals and bringing in $3M in revenue from first ever CAB and customer event
- Built and managed cross-functional relationships driving product strategy and positioning
Principal Product Marketing Manager
Firstup
01.2024 - 06.2024
- Leading largest product launch to-date targeting $5M new ARR, $3M upsell ARR, and 500+ ICP leads
- Built Command of Message materials enabling global sales team to articulate differentiated value
- Secured Leader placement in first Gartner Magic Quadrant against 15+ competitors
- Scaled global PMM function enabling 200+ sales and CX team members, driving growth from $20M to $100M+ ARR
- Orchestrated GTM strategy for 300+ feature launches achieving 90%+ adoption
- Led merger integration, transitioning 300+ enterprise customers including Fortune 500 accounts
- Shaped product roadmap strategy supporting marquee customers like Amazon, BBC, JetBlue, UPS, etc
Product Marketing Manager
SocialChorus
03.2018 - 12.2021
- Built enablement program driving 110% quota attainment by crafting compelling GTM messaging and positioning strategy
- Created 40+ customer success stories accelerating enterprise sales cycles
- Tied directly to quarterly and annual sales goals ensuring sales representative success with enablement materials - achieving 110% overall attainment
Education
BA - Communications
University of California
PMC-II Certification - undefined
Pragmatic Institute of Product Marketing
Skills
- Go-to-market strategy
- Campaign management
- Product launches
- Demand generation
- Pricing strategy
- Product positioning
- Sales enablement
- Content marketing
Timeline
Principal Product Marketing Manager
Firstup
01.2024 - 06.2024
Director of Product Marketing
Upwards
12.2023 - Current
Product Marketing Manager
SocialChorus
03.2018 - 12.2021
PMC-II Certification - undefined
Pragmatic Institute of Product Marketing
BA - Communications
University of California
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