Harold Hay
FLORENCE
Summary
Dynamic Media Director at The Bridge, renowned for elevating annual giving through innovative marketing strategies. Expert in media planning and advertising copywriting, I fostered a collaborative environment that maximized employee retention. My analytical approach to data analysis identified growth opportunities, driving impactful brand development and substantial advertising success.
Overview
21
21
years of professional experience
Work History
Media Director
The Bridge
Alexandria
02.2012 - 10.2019
- Introduced new marketing strategies, increasing annual giving.
- Wrote strong advertising copy for use in email blasts, social media posts and online ads.
- Responsible for all video production, web development, and social media.
- Worked closely with creative teams to ensure that all designs are up-to-date with current branding guidelines.
- Developed media strategies and plans to maximize brand awareness.
- Researched and analyzed media data to identify trends and opportunities for growth.
- Maximized employee retention by creating positive work environment.
- Developed and implemented advertising strategies to drive substantial growth.
- Maintained advertising calendar to keep projects on task and meet deadlines.
Executive Director
Underground/Zone
Cincinnati, Ohio
07.1998 - 08.2009
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
- Aligned department vision, goals, and objectives with company strategy to achieve consistently high results.
- Exercised appropriate cost control to meet budget restrictions and maximize profitability.
- Drove strategic improvements to enhance operational and organizational efficiencies.
- Built relationships with donors, government officials and other organizations to secure funding and support for organization.
- Built and maintained strong company teams by hiring and training qualified staff to create positive and productive work environments.
- Set organizational goals and objectives to guide and direct company focus and achieve mission fulfillment.
- Developed and implemented organizational strategies to achieve set goals and objectives and secured long-term success.
- Managed financial, operational and human resources to optimize business performance.
Education
Some College (No Degree) - Computer Applications Development
Northern Kentucky University
Newport, KYSkills
- Media strategy
- Video production
- Advertising copywriting
- Social media management
- Data analysis
- Brand development
- Content creation
- Creative collaboration
- Media planning
- Social media strategy
- Team collaboration
- Media training
- Goal setting
- Product development
- Promotional strategy
- Analytical thinking
- Coaching and mentorship
Accomplishments
- 2008 Dove Aware from the National Religious Broadcasters for best entertainment program of the year
References
References available upon request.
Timeline
Media Director
The Bridge
02.2012 - 10.2019
Executive Director
Underground/Zone
07.1998 - 08.2009
Some College (No Degree) - Computer Applications Development
Northern Kentucky University
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