Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Jacob Nowry

Louisville

Summary

Competent Business Development Manager with strong background in identifying and capitalizing on business growth opportunities. Proven track record of successfully negotiating partnerships and expanding market presence while managing major accounts. Demonstrated ability to lead cross-functional teams and develop strategic business plans.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Sales & Business Development Manager - US

SIS Content Services, Inc.
10.2022 - Current

SIS (Sports Information Services) is the leading supplier of 24/7 betting services to retail and online operators globally.

  • Executed comprehensive sales strategies to facilitate distribution of esports and racing content to sportsbook operators in North and South America.
  • Identifying new opportunities to expand our content in the US by working with our regulatory team to educate state regulators and state officials to understand our content.
  • Secured long-term contracts with top six sportsbook operators in North America to enhance revenue streams exceeding $3 million annually for SIS.
  • Facilitated cross-departmental collaboration within SIS to strategically target North American market through development of marketing materials.


Account Executive

GAN (Game Account Network)
05.2021 - 10.2022

GAN is the Leading B2B Supplier of Internet Gambling SaaS Solutions including a full platform solution, real money and simulated casino gaming, and sports betting.

  • Executed end-to-end sales strategies by prospecting and engaging with major casino and online gaming operators, ensuring seamless relationship building.
  • Articulated benefits of GAN offerings to foster growth opportunities in gaming sector while maintaining regular follow-up with potential clients to ensure satisfaction.
  • Directed comprehensive management of RFP process, facilitating timely deployment and alignment with commercial objectives.
  • Maintained and organized a database of over one thousand contacts to streamline communication with prospects, partners, and vendors.


CRM Manager, Loyalty & IGaming

Scientific Games
02.2021 - 05.2021

Scientific Games is a global leader in retail and digital products, technology and services that drive profits for government-sponsored lottery and sports betting programs.

  • Developed and managed monthly content calendars in collaboration with state lotteries to optimize marketing campaign scheduling and execution.
  • Coordinated with state lottery organizations to manage the distribution of daily push notifications, emails, and various communication channels to customer databases.
  • Crafted visually appealing marketing emails and supporting materials aimed at lottery customer engagement.
  • Performed comprehensive data analysis and marketing campaign assessments to optimize state lottery growth via A/B testing and direct engagement with state lottery representatives.


Sales/Account Manager

Sportech Racing, LLC
05.2019 - 02.2021
  • Demonstrated an unwavering commitment to customer relationships, adding new customers while maintaining premium service levels with existing customers.
  • Renewed over $1.5 million in contracts for tote services and the sale of wagering products to racetracks, OTBs, ADWs, and casinos.
  • Managed sales process through RFP, estimate, contract, and deployment cycle.
  • Researched sports wagering and fixed odds while staying current on the industry to help develop future products.
  • Sportech is the largest independent, international provider of pari-mutuel betting solutions, processing over $11 billion of wagers annually.

Sales Intern

Sportech Racing, LLC
07.2018 - 05.2019

Sportech is the largest independent, international provider of pari-mutuel betting solutions, processing over $11 billion of wagers annually.

  • Assisted in preparing sales presentations and product demonstrations for client meetings.
  • Managed customer inquiries, providing timely responses and resolving issues efficiently.
  • Coordinated account activities, ensuring alignment with client expectations and business goals.
  • Developed and maintained client relationships to ensure satisfaction and retention.

Marketing Intern

Darting Star, LLC
09.2018 - 05.2019

Darting Star is a consulting firm servicing the horse racing and sports betting industries.

  • Conducted comprehensive research to uncover viable business prospects in esports and horse racing industries.
  • Supported teams in creating business plans and sponsorship decks while contributing to white paper development.


Education

Bachelor of Science - Marketing and Management

University of Louisville
04.2019

Skills

  • Business development and planning
  • Customer Support
  • Account Management
  • Negotiations
  • Relationship building and management
  • New business development
  • Sales leadership
  • Revenue generation
  • Upselling and cross selling
  • Operations Strategic Planning
  • Contract Negotiation

Accomplishments

  • Increased yearly revenue for US budget by $4 million dollars in 2025
  • Brought in over 5 new top of the industry customers in 2024-2025
  • Helped expand US business from one state to eighteen states, Puerto Rico, and Canada from 2023-2026

Certification

  • Google Analytics – Google Analytics Academy
  • Social Media Marketing – HubSpot Academy

Timeline

Sales & Business Development Manager - US

SIS Content Services, Inc.
10.2022 - Current

Account Executive

GAN (Game Account Network)
05.2021 - 10.2022

CRM Manager, Loyalty & IGaming

Scientific Games
02.2021 - 05.2021

Sales/Account Manager

Sportech Racing, LLC
05.2019 - 02.2021

Marketing Intern

Darting Star, LLC
09.2018 - 05.2019

Sales Intern

Sportech Racing, LLC
07.2018 - 05.2019

Bachelor of Science - Marketing and Management

University of Louisville
Jacob Nowry