JENNIFER BELTHOFF
Saddle River
Summary
Results-driven Account Management leader with a focus on client relationship management and team collaboration in fast-paced settings. Proficient in keeping projects on track and aligned with brand objectives. Strong communicator with a reputation for fostering open dialogue and mutual respect. History of identifying scalable solutions that improve business outcomes and enhance client satisfaction.
Overview
18
18
years of professional experience
Work History
Account Manager
GAF
Parsippany
12.2018 - Current
- Served as trusted strategic advisor to Creative Services leadership and key customer segments, guiding end-to-end integrated campaigns from concept and briefing through flawless execution and performance delivery.
- Led annual and quarterly planning with senior leadership: evaluated project pipelines, forecasted resource needs, negotiated prioritization, and optimized allocation to ensure 100% on-time delivery of high-impact initiatives.
- Translated client and stakeholder needs into concise, insight-driven creative briefs; orchestrated cross-functional strategy, planning, and creative development to launch campaigns on schedule and above expectations.
- Mentored and developed junior account managers through rotational program, embedding best-practice client engagement, briefing excellence, and project management disciplines.
MANAGER OF MARKETING BABIES"R"US REGISTRY
Toys"RUs
Wayne
01.2017 - 01.2018
- Developed and executed customer acquisition, retention, and conversion strategies grounded in consumer insights and analytics, delivering omnichannel (digital, social, print, TV, video) experiences that built long-term relationships with registry customers.
- Reinvented brand positioning for millennial audience, driving record-breaking results: +12% lift in registry engagement/completion rates and +2.2% sales vs. forecast in the first month post-launch.
- Led creation and rollout of award-worthy 360° “Be Prepared-ish” campaign (breakthrough TV + digital creative); surpassed all media benchmarks, generated 39MM+ social impressions, and significantly improved cost-per-acquisition efficiency.
- Revamped Registry-a-Day Giveaway program, achieving +19% registry creates YoY and +333% adds-to-registry for sponsor partners.
- Optimized digital marketing mix, resulting in +28% registry creates at 7% lower cost-per-create.
- Streamlined cross-functional collaboration with store operations, merchandising, creative, copy, and agency partners to ensure seamless, on-time execution of high-priority initiatives.
- Managed and mentored two direct reports, developing them into strategic, forward-thinking marketing leaders.
ASSOCIATE MANAGER OF MARKETING BABIES"R"US REGISTRY
Toys"RUs
Wayne
01.2016 - 01.2017
- Reversed declining registry creates by launching onsite behavioral targeting and the brand’s first-ever incentive sweepstakes, delivering the highest monthly registry creation growth in over 6 years.
- Drove double-digit lifts across funnel by optimizing digital experiences for registrants and gift-givers:
→ Registry adds: +3% desktop / +1% mobile
→ Gift-giver order rate: +5% desktop / +2% mobile
→ Recaptured +2% of abandoner's and +5% in-store appointments - Redesigned Registry Landing Page through iterative testing, boosting create-from-visit rates (+15% desktop, +43% smartphone, +20% tablet) and slashing exit rates (-4% desktop, -25% smartphone, -3% tablet).
- Conceived and launched the inaugural Registry-a-Day Giveaway program; achieved the strongest monthly registry growth in 6+ years and drove online credit enrollments +59% YoY from registry traffic (+34% overall).
- Overhauled 40+ prenatal email series for relevance and timing, consistently delivering ~20% open rates in a high-volume nurture program.
ASSISTANT MANAGER OF MARKETING & BRAND STRATEGY BABIES"R"US
Toys"RUs
Wayne
01.2014 - 01.2016
- Created high-impact, brand-elevating campaigns and promotions that built equity, won strategic share, and consistently delivered outsized revenue growth.
- Partnered with 10+ key Babies“R”Us vendors (e.g., car seat, stroller, and gear brands) to co-develop differentiated, fully integrated marketing programs that generated incremental sales and strengthened category leadership.
- Revamped the Great Trade-In event: delivered all-time best performance with +7% total sales lift and +13% credit card penetration.
- Conceived and launched the Happy Places in-store event series: drove +16% campaign sales and +20% same-day sales uplift.
- Introduced the Car Seat Trade-Up promotion: achieved +21% Gear category sales increase.
- Integrated Happy Travels digital experience into Car Seat Trade-Up campaign, driving +40% of total program traffic to the microsite from launch.
- Consistently originated and executed “gravitational” ideas that moved the needle on brand perception, registry growth, and bottom-line results.
STORE COMMUNICATIONS FOR TOYS"R"US & BABIES"R"US
Toys"RUs
Wayne
01.2010 - 01.2014
- Owned and enforced enterprise-wide Standards for Excellence program, ensuring brand consistency and operational alignment across all marketing touchpoints, channels, and store executions.
- Partnered with cross-functional teams to support major company initiatives through early-set planning, creation of store-facing SharePoint resource hubs, and delivery of on-demand training presentations.
- Managed national remedy queue and resolution process: assigned cases daily, drove follow-up, identified trends, and consistently achieved 48-hour issue resolution to maintain flawless in-store execution and brand standards.
MERCHANDISE PRESENTATION COMMUNICATIONS FOR TOYS"R"US & BABIES"R"US
Toys"RUs
Wayne
01.2008 - 01.2010
- Facilitated communication between corporate and store teams regarding strategy, process, and execution. Developed weekly printed Sales Planner for stores and District Managers in support of strategy and execution. Accountable for weekly digital guide showing placement of all visual elements throughout the store.
Skills
- Strategic Planning & Prioritization
- Integrated Campaign Leadership
- Stakeholder Influence & Communication
- Team Development & Mentoring
- Workfront (Advanced)
- Process Design & Training Documentation
- High-Volume Project Orchestration
Timeline
Account Manager
GAF
12.2018 - Current
MANAGER OF MARKETING BABIES"R"US REGISTRY
Toys"RUs
01.2017 - 01.2018
ASSOCIATE MANAGER OF MARKETING BABIES"R"US REGISTRY
Toys"RUs
01.2016 - 01.2017
ASSISTANT MANAGER OF MARKETING & BRAND STRATEGY BABIES"R"US
Toys"RUs
01.2014 - 01.2016
STORE COMMUNICATIONS FOR TOYS"R"US & BABIES"R"US
Toys"RUs
01.2010 - 01.2014
MERCHANDISE PRESENTATION COMMUNICATIONS FOR TOYS"R"US & BABIES"R"US
Toys"RUs
01.2008 - 01.2010