Jenny Clements
Louisville
Summary
Dedicated hospitality and entertainment leader with problem-solving expertise and excellent customer relations aptitude, as well as relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
15
15
years of professional experience
Work History
Regional Director of Marketing
Live! Hospitality And Entertainment
02.2021 - Current
- Lead and provide strategic insight to team of managers to achieve event, food, and beverage revenue goals.
- Collaborate with cross-functional teams to develop new offerings and events, meeting guest demands while driving revenue growth.
- Monitor, optimize, and report on all marketing activity, identifying opportunities and adjustments needed to optimize performance.
- Develop marketing budgets and manage effectively, ensuring optimal resource allocation for maximum return on investment.
- Assist in recruitment, hiring and training of team members.
- Work with sponsorship team to develop partnership opportunities and fulfill deliverables.
Director of Marketing
Fourth Street Live!
08.2018 - 02.2021
- Developed comprehensive marketing plans for concerts, events, and venues, resulting in increased sales.
- Managed cross-functional teams to execute successful marketing initiatives and events, enhancing company reputation and guest engagement.
- Spearheaded digital marketing efforts, including social media strategy and paid media campaigns, driving significant growth in online traffic and conversions.
- Created and managed marketing budget, ensuring maximized ROI.
- Coordinated with design and media teams to develop high-quality creative assets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Promotion Director
IHeartMedia
07.2015 - 07.2018
- Developed and executed events that showcase radio station and partner initiatives, generating positive brand awareness and listener engagement
- Worked closely with sales staff to design effective promotions that meet clients needs and exceed sales goals
- Day-to-day management of all promotions and contesting for 8 radio stations
- Managed a team of brand ambassadors and event staff members
- Oversaw management of station digital channels, including websites and social media channels
Promotion Director
MIX 101.5 WRAL-FM
08.2009 - 06.2015
- Created promotions designed to grow radio station's reach while deepening the relationship between station and listeners
- Work closely with sales manager and program director to develop sponsorship and event opportunities that appeal to station’s target audience, reinforce station’s brand and have revenue potential
- Plan, execute, and oversee marketing of signature station events
- Develop and foster relationships with community and non-profit organizations
- Attend client meetings and serve as a resource for sales staff when developing client contesting, events, campaigns, and creative materials
- Oversee and create content for station's digital assets including website, social media accounts, email newsletter, and mobile app
Education
Bachelor of Science - Public Relations
University of Southern Indiana
Evansville, IN12.2003
Skills
- Partnership Development
- Performance reporting
- Client Relationships
- Proficient in key Microsoft Office apps
- Strategic Marketing
- Revenue Generation
- Sales Tracking
- Problem-solving abilities
Timeline
Regional Director of Marketing
Live! Hospitality And Entertainment
02.2021 - Current
Director of Marketing
Fourth Street Live!
08.2018 - 02.2021
Promotion Director
IHeartMedia
07.2015 - 07.2018
Promotion Director
MIX 101.5 WRAL-FM
08.2009 - 06.2015
Bachelor of Science - Public Relations
University of Southern Indiana
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