Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Timeline
Generic
Jesse Chula

Jesse Chula

Lexington

Summary

Creative Marketing Director with expertise across email campaigns, public relations, copywriting, graphic design, and content creation. Detail-oriented, organized, professional, and experienced in the waterworks and public Utility space.

Overview

18
18
years of professional experience

Work History

Director of Marketing

CITCO Water
01.2025 - Current
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created technical content and promotional materials to drive engagement and conversions.
  • Managed all company graphic design
  • Built strong relationships with industry leaders including Engineers and Utility personnel.
  • Managed marketing budget for maximum ROI.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Improved website visibility through development and implementation of SEO strategies.
  • Developed creative presentations, trend reports, kitted assets, and technical data sheets.
  • Devised content strategy to effectively engage target audiences.
  • Wrote and distributed press releases to increase brand visibility.
  • Optimized email campaigns to increase open and click-through rates.

Marketing Director

Aulick Chemical Solutions
04.2013 - 01.2025
  • Direct and coordinate all marketing initiatives, promotional activities, and policies to promote solutions and services across region of Southeast U.S. in the public utility and private industry sectors.
  • Work in tandem with outside sales team and technical consultants in a support role providing product information, technical data sheets, and marketing materials.
  • Travel with outside team in a support role on an as needed basis.
  • Copywriter - design, edit, and publish formal proposals for the use of business acquisition for potential accounts over the amount of $100,000+ annually.
  • Serve on Executive Management Team to drive internal promotion of company programs, initiatives, future planning, and mission.
  • Coordinate and participate in promotional activities and industry trade shows focusing on the water & wastewater treatment and environmental service industries.
  • Collaborate with developers, web designers, graphic designers, and production managers to market products and services.
  • Direct resume acquisition, interviewing, and hiring of new employees from entry level to upper management.
  • Develop campaigns for email, online advertising, and search engines.
  • Proficient in Adobe suite.

Assistant Account Planner

Cornett IMS
01.2013 - 03.2013
  • Primarily served on Buffalo Trace account. Worked on various aspects of brand management and digital media efforts.
  • Directly collaborated with designers, copywriters, strategy officers, and media buyers to see advertising and marketing efforts completed and presented to client/brand management.
  • Back end maintenance and supervision of www.buffalotrace.com and www.buffalotracedistillery.com.

Copywriter - Intern

Cornett IMS
09.2012 - 01.2013
  • Reviewed copy, ideation, and made recommended changes on numerous accounts including Buffalo Trace, Applebee's, Lexington Convention & Visitor's Bureau, A&W, & University of Kentucky.
  • Conducted extensive research and reported findings on the Pizza Industry for account acquisition.
  • Revised company website copy for Aulick Chemical Solutions.
  • Updated digital media with timely content daily. Successfully grew Buffalo Trace brand Instagram account.
  • Wrote and edited long- and short-form copy for blogs, websites, social media, presentations, training materials and more.

Client Services Senior Associate - Inside Advertising Sales

The Berry Company
06.2007 - 03.2012
  • Prioritized daily workflow, including all inbound and outbound calls, quotes and sales-related inquiries.
  • Wrote sales contracts for orders obtained and submitted orders for processing.
  • Renewal of advertising programs in multiple print and online directories across multiple states, including setting up advertising programs, and making recommendations through various sales techniques.
  • Maintaining a positive rapport with existing customers, identifying and communicating different trends in the market, and prospecting for new advertisers.
  • Specialized in various forms of digital and online advertising including partnerships with Google, Yahoo, Bing, and AOL search.

Education

Bachelor of Science - Criminal Justice

Eastern Kentucky University
Richmond, KY
01.2006

Skills

  • Superior organizational skills
  • Effective 1-on-1 Communicator
  • Logical Thinker with Sound Business Mind
  • Individual of Integrity
  • Creative direction
  • Product marketing
  • Key decision making
  • Project management
  • Digital marketing
  • Strategic planning
  • Proposal coordination
  • Content creation and copywriting
  • Networking
  • Branding

Accomplishments

    2024 - 2025 Water Professionals Leadership Academy Graduate (KY-TN AWWA + Clean Water Professionals of Kentucky and Tennessee)

Interests

  • Running and fitness
  • Music and the arts
  • Books
  • Family

Timeline

Director of Marketing

CITCO Water
01.2025 - Current

Marketing Director

Aulick Chemical Solutions
04.2013 - 01.2025

Assistant Account Planner

Cornett IMS
01.2013 - 03.2013

Copywriter - Intern

Cornett IMS
09.2012 - 01.2013

Client Services Senior Associate - Inside Advertising Sales

The Berry Company
06.2007 - 03.2012

Bachelor of Science - Criminal Justice

Eastern Kentucky University

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Jesse Chula