JESSICA LEADER
Summary
I am a SaaS sales professional with diverse experience in both customer acquisition and retention. I have a deep understanding of the digital advertising ecosystem, programmatic advertising, and publisher monetization strategies.
Overview
7
7
years of professional experience
Work History
Senior Account Manager Audience and Measurement
LoopMe
New York, NY
05.2022 - Current
- Oversee multiple accounts and work diligently to meet and exceed performance goals.
- Established strong positioning the CTV space for my team, and have grown brand partnerships.
- Work closely with agencies to execute CTV campaigns, while also increasing incremental spend with agency clients.
- Work closely on programmatic campaigns with CTV publishers to analyze their ad inventory, identify monetization opportunities, and implement strategies to maximize their revenue.
- Develop productive relationships with business representatives and consult closely to uncover needs and match available solutions.
- Develop and execute publisher development plans, providing insights, recommendations, and best practices to optimize performance and drive growth.
- Calculate latitudes, longitudes, angles, and areas using survey field notes or reference tables.
- Create and update complex data used in reports, maps, and sketches.
- Investigate and resolve database errors to bring information in line with data obtained by field engineers.
Account Strategist, Key Accounts
Criteo
New York, NY
01.2022 - 05.2022
- Managed a book of 2 Key Retail Accounts and the associated evergreen campaigns with the companies two biggest CTV publishers.
- Owned programmatic revenue target with existing CTV publishers by identifying and implementing scalable yield optimization processes around publisher floors, bidstream signals, pub-sourced PMP implementation, and direct integrations.
- My book of business accounted for 20 million in annual revenue for the company.
Enterprise Publisher Account Manager
Taboola
New York, NY
06.2021 - 01.2022
- Managed a book of 11 Tier 1 & 2 accounts that collectively brought in $10.8M in revenue a year.
- Identify and engage with top-tier CTV publishers, content creators, and media companies to expand the use of the company's products and their publisher network.
- Had weekly strategy syncs with clients to optimize revenue growth.
- Created presentation materials for QBRs, customer relations, and renewal projections.
- Established client goals and strategies that contributed to increased growth in sales and profitability in programmatic campaigns.
Agency Account Executive
Bizzabo
New York, NY
01.2019 - 05.2021
- Increased profitability and pipeline development by leveraging diverse marketing channels and sales strategies to grow incremental agency spend.
- Managed sales cycle from first contact to established customer sale and maintained solid customer base, monitoring changes to customer account profiles, and built out the CTV strategy for my team.
- Communicated with leadership teams by spearheading regular meetings to discuss objectives.
- Worked on the implementation of programmatic integrations including Prebid, oRTB, Google OB, Amazon TAM.
Business Development Representative
Frame.io
New York, NY
04.2018 - 01.2019
- Collaborated with account executives to penetrate new accounts, identify potential customers and coordinate product demonstrations.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Developed business pipeline using cold and warm techniques.
Education
Master of Arts - Cinema Studies
New York University, Tisch School of The Arts
New York, NY01.2017
Bachelor of Arts - Creative Writing & Film and Media Studies
Franklin And Marshall College
01.2013
Skills
- CTV
- Omnichannel
- Microsoft Office
- HubSpot
- Zoominfo
- Drift
- Outreach
- Jira
- DocuSign
- Google Workspace
- Customer presentations
- Relationship building and management
- Forecast preparation
- Sales Strategies
- Revenue projections
- Programming and Design Skills
- Cost Estimation and Budgeting
- Data Management
Timeline
Senior Account Manager Audience and Measurement
LoopMe
05.2022 - Current
Account Strategist, Key Accounts
Criteo
01.2022 - 05.2022
Enterprise Publisher Account Manager
Taboola
06.2021 - 01.2022
Agency Account Executive
Bizzabo
01.2019 - 05.2021
Business Development Representative
Frame.io
04.2018 - 01.2019
Master of Arts - Cinema Studies
New York University, Tisch School of The Arts
Bachelor of Arts - Creative Writing & Film and Media Studies
Franklin And Marshall College
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