Jonna Hendrichs
Lexington
Summary
Accomplished Development Manager with innovative leadership style and expertise in brand positioning strategies. Outstanding sales and marketing talents to manage product-related budgets. Great influencing and communication strengths. Creative Business Development Manager with impressive track record of improving sales and growing company customer base. Innovative program management, strategic planning and team leadership skills. Successful team builder with exceptional communication abilities.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Regional Director of Business Development
Frontline Management
09.2020 - Current
- Generated new business with marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Developed process to analyze customer feedback to incorporate insights into product development strategies.
- Taught consultative selling techniques to new and existing staff members to build expertise.
- Interacted well with customers to build connections and nurture relationships.
- Trained new employees on proper protocols and customer service standards.
- Assisted in recruiting, hiring and training of team members.
Regional Director of Business Development
Genesis Healthcare
03.2018 - 09.2020
- Generated new business with marketing initiatives and strategic plans.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Met with hospital Case Management Directors and ACO providers to promote the Skilled Nursing Facilities in the Louisville and Lexington areas.
- Hired Liaisons for Sales and Marketing positions for hospital accounts.
- Educated and trained Admission team members in the electronic medical record, marketing and sales, initiatives, creation of business plans and execution of action items.
- Taught consultative selling techniques to new and existing staff members to build expertise.
- Gathered and presented hospital data relative to return to acute percentages, length of stay, clinical capabilities, and market analysis information.
Regional Director of Business Development
Genesis Healthcare
01.2015 - 03.2018
- Generated new business with marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Trained new employees on proper protocols and customer service standards.
- Assisted in recruiting, hiring and training of team members.
- Became certified in Consultative Sales Techniques and taught to admission teams, Nursing Home Administrators in LTC, Skilled Nursing, and Assisted and Independent Living.
- Collaboration with Regional Team members (Clinical, HR, Therapy Directors, etc.) for success of Skilled Nursing communities.
Lead Clinical Liaison
Azura Healthcare
03.2014 - 01.2016
- Sales and marketing to potential patients, families and caregivers, case management in various hospitals, physicians, healthcare marketers in the senior living industry.
- Met and exceeded census goals for admissions
- Hired and trained admission directors in the electronic medical record, admission processes, marketing responsibilities
- Met KPIs for 1st and 2nd Quarter
- Held two successful open houses for new Skilled Nursing and Assisted Living facilities
Education
Bachelor of Science - Occupational Therapy
Eastern Kentucky University
Richmond, KY12.1989
Skills
- Consultative Sales
- Sales and Marketing
- Customer Service
- CRM
- Educating and Teaching
- Leadership
- Communication
- Referral Management
- Goals and Performance
Certification
- Registered Occupational Therapist
- Consultative Sales
Timeline
Regional Director of Business Development
Frontline Management
09.2020 - Current
Regional Director of Business Development
Genesis Healthcare
03.2018 - 09.2020
Regional Director of Business Development
Genesis Healthcare
01.2015 - 03.2018
Lead Clinical Liaison
Azura Healthcare
03.2014 - 01.2016
Bachelor of Science - Occupational Therapy
Eastern Kentucky University
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