Katherine Shepherd
Lexington
Summary
Highly organized and motivated Account Executive with demonstrated track record of building relationships with new and existing clients, developing successful sales campaigns and resolving customer issues. Engaging and personable and increasing business opportunities through dynamic marketing strategies, sharp communication skills and dedication to customer service.
Overview
18
18
years of professional experience
Work History
Account Executive
WDKY - FOX 56
03.2022 - Current
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Executed successful sales strategies to convert leads into customers.
- Resolved issues promptly to drive satisfaction and enhance customer service.
- Collaborated with internal teams to develop account strategy.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
- Gained understanding of goals, objectives and processes to meet client business needs.
- Met and exceeded service level goals to achieve standards and expectations.
- Distributed marketing materials to existing and prospective clients to promote products and services.
News Producer
WLEX
02.2006 - 03.2022
- Coordinated with team of 30 or more production, anchors, videographers and sales staff to create program content, new ideas and segments.
- Wrote informative, entertaining and interesting stories to offer gamut of coverage to 60-thousand or more viewers.
- Created and Produced 9 consecutive Kentucky Derby and 3 Barbasol Championships specials.
- Produced leads by cold calling prospects, networking at events and effectively using social media networks.
- Followed local events closely to immediately break interesting and critical stories.
- Fact-checked breaking news pieces before putting information on air.
- Verified factual accuracy of news stories to maintain viewer confidence.
- Coordinated coverage for upcoming events.
Education
Bachelor of Arts - Broadcasting & Electronic Media
Eastern Kentucky University
Richmond, Kentucky05.2005
Skills
- Newscast Planning
- Extended Coverage
- Script-writing
- Live Broadcasts
- Relationship building
- Content Development
- Social media
- Creative writing
- Marketing and advertising
Accomplishments
- Resolved product issue working as a media liaison between sales and news department.
- Collaborated with team of 15 or more in the development of 4 successful entertainment shows.
Timeline
Account Executive
WDKY - FOX 56
03.2022 - Current
News Producer
WLEX
02.2006 - 03.2022
Bachelor of Arts - Broadcasting & Electronic Media
Eastern Kentucky University
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