Kevin Brooks
Fort Wright
Summary
I have worked in Senior living for many years and love what I do. I have many contacts, great relationships in the NKY community. I have proven success in census growth and occupancy. I pride myself in being able to be the solution for many families, healthcare associates and future residents. 25 years of experience.
Results-driven Marketing and Sales Manager known for high productivity and efficient task completion. Specialize in strategic planning, digital marketing, and customer relationship management. Excel in communication, leadership, and problem-solving to achieve goals and exceed sales targets.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Marketing and Sales Director
Summit of Edgewood
Edgewood
01.2025 - Current
- Currently responsible for growth and maintaining occupancy of IL, AL and MC community.
- Maintaining sales relationships and outreach.
- Growing new community relations, referrals and potential clients.
- First contact with families and future resident.
- Initial assessment of resident care needs.
- Conducting future resident and family community visits.
- Event planning.
- Sustaining a community presence.
- Conducting lease agreements.
- Internal and external marketing.
- Marketing reporting.
- Maintenance of the CRM.
- Development of community and business relationships.
- Communications with hospitals, SNF’s and other medical entities.
Director of Community Development
Barrington Of Ft.Thomas
Fort Thomas
10.2012 - 01.2025
- Maintain and meet sales goals
- Build census, complete sales strategies, reports including CRM, patient assessments for community, meet with families/tour and tour goals
- Meet with other sales leaders and potential referral sources in and around community
- Grow and kept Census at 97-99 Percent full for several years prior to Covid and rebuild after Covid leaving at 98 percent occupancy.
- I had worked the same company, Carespring for going on 24 years which speaks to my success and experience in the roles.
- I enjoyed this company and experience in Senior living as well as skilled nursing
- I moved on to a new company for advancement.
- Maintaining CRM.
- Community relations and referral development.
Admissions Counselor
Highlandspring of Fort Thomas (Carespring)
Fort Thomas
10.2007 - 10.2012
- Maintain and manage skilled nursing admissions and census goals
- Tour families, report numbers and maintain outside facility contacts/referral sources.
- Clinical assessment and med exclusion.
- First family and hospital contact.
- Growth of census.
- Explanation of benefits and cost for skilled nsg.
CNA/Rehab Tech
Highlandspring of Fort Thomas
Fort Thomas
10.2001 - 10.2007
- Worked as a CNA on 3 shift Alz/LTC unit and then day time PT assistance on SNF.
- Maintaining and utilizing the restorative program.
- Co treating with therapist.
- Explanation of care and treatment plan.
- Billing.
- Payroll.
- Attending care conferences.
Education
Some college - Healthcare Administration
University of Phoenix
12.2011
Some college - Law Enforcement and general studies
NKU
02.2002
Skills
- Leadership
- Decision making
- Creating bond and rapport
- Social listening
- Strategic Planning
- Salesforce
- Negotiation
- Sales Management
- Team Management
- Branding
- CRM Software
- Closing
- Discovery
- Team player
- Innovative
- Experience in all level of Senior Living
- Touring
- Exceeding goals
- Marketing
- Development
- Creative
- Self motivated and driven
Certification
- AED Certification
- CPR Certification
Timeline
Marketing and Sales Director
Summit of Edgewood
01.2025 - Current
Director of Community Development
Barrington Of Ft.Thomas
10.2012 - 01.2025
Admissions Counselor
Highlandspring of Fort Thomas (Carespring)
10.2007 - 10.2012
CNA/Rehab Tech
Highlandspring of Fort Thomas
10.2001 - 10.2007
Some college - Healthcare Administration
University of Phoenix
Some college - Law Enforcement and general studies
NKU