Lena Whelan
Nicholasville
Summary
Results driven, creative and goal-oriented marketing and sales associate with experience in management within a broad scope of experience in several customer service environments.
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
12
12
years of professional experience
Work History
Sales Account Executive
Solaris Diagnostics
01.2023 - 08.2025
- Negotiated sales deals between customers and laboratory, resulting in mutually beneficial agreements and cultivated relationships.
- Leveraged CRM to collect, organize, and manage sales data and customer information.
- Mastered and constantly improved sales prospecting, follow-up and upsell processes.
- Developed and implemented database sales tracking, enabling improved understanding of product profitability and company needs.
- Attained deep and thorough knowledge of company's offerings and solutions to help accomplish mutual success and lasting relationships.
- Provided sales forecasts within 87% accuracy each quarter and each year for long-term strategic planning.
Senior Account Manager
Solaris Diagnostics
06.2020 - 01.2023
- Delivered presentations and pitches to clients, upper management and junior sales associates for demonstration.
- Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions.
- Developed new accounts to maximize revenue potential.
- Provided extensive support in sales, technical and business areas to key accounts.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
Sales Manager
SpringHill Suites Near UK
06.2019 - 01.2020
- As head of group sales within the fast-paced environment that the heart of downtown Lexington has to offer, I was responsible for securing clients for the hotel through being proactive to seek these clients out, proposing an offer tailored to their specific liking, contracting, and ensuring the groups’ satisfaction is exceptional during their stay with the intention that they may in fact return in the future.
- Reached quota both quarters of 2019 that I was present and was compensated with monetary bonuses.
- Maintained and grew our strongest partnership with University of Kentucky departments and athletics.
- Effectively forecasted accurately to achieve success in choosing all future decisions.
- Gained long-term relationships with clients that bring repeat business year-over-year.
- Coordinated alongside every sector of hotel operation to be effective in creating an exceptional experience for guests.
Accounts Payable Clerk and Bookkeeper
Elite Pest Control
01.2019 - 06.2019
- I utilized QuickBooks to manage all financial operations whilst also ensuring compliance with all regulatory reporting requirements. With a proven ability to recognize and resolve discrepancies, resulting in a significant improvement within company's outstanding balance.
- Responsible for daily entry of account transactions and bank reconciliations.
- Produced daily, weekly and monthly financial summaries and reports.
- Manage current liabilities on all balance sheets.
- Reconcile financial accounts daily.
Marketing Manager/Front Desk Sales Associate
Hampton Inn Lexington Medical Center
10.2017 - 01.2019
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Devised content strategy to effectively engage target audiences.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Marketing Manager/Director of Operations
Mike’s Fireworks
06.2013 - 01.2018
- Successfully marketed 4th of July products to local community members mainly through the use of Facebook advertising and Google AdWords to bring awareness to company.
- Short seasonal company.
- Short seasonal opening ensured products were being successfully marketed and sold.
- Increased revenue sales 17% from previous year.
- Top rated 5 of 5 for business service on Facebook page.
- Gained over 500+ loyal subscribers in one season of service.
Marketing Manager
United Real Estate Lexington
10.2015 - 06.2017
- Organized, marketed, and presented events to the real estate community to reach a higher audience and assist in increasing sales to benefit Real Estate Agents’ businesses.
- Helped associates with lead generation strategies to increase sales performance.
- Created marketing collateral to brand the business and provide material for sales teams.
- Helped build client base and recruit new agents to grow and further develop agency.
- Organized charity events to support our company’s corporate partnership with Autism Speaks.
Freelancer - Marketing
NuBlend Danville, Kentucky Blended Nutrition & Alan’s Xpress Carwash
05.2016 - 03.2017
- Took on three new local businesses in the Central Kentucky Region to kickstart their brand awareness by applying what I know in the realm of Marketing & Digital design.
- Created logos to establish a brand identity and provide a professional looking established enterprise.
- Designed Menu’s in Adobe InDesign to effectively illustrate what each business has to offer for sale.
- Started first website for companies to provide value & show services.
- Kentucky Blended Nutrition now has a following on 4,000+ and Nublend has a following of 1,000+ across their social media platforms.
- Created interactive videos showcasing what these companies have to offer.
Education
Bachelor’s - Marketing
UNIVERSITY OF KENTUCKY
05.2017
International Business
UNIVERSIDAD AUTONOMA DE BARCELONA
05.2016
Skills
- Sales
- Forecasting
- Website Design
- Customer Service
- Marketing
- Graphic Design
- Brand Development
- FOSSE
- CVENT
- GOOGLE ADWORDS
- MICROSOFT EXCEL
- ILLUSTRATOR
- PHOTOSHOP
- INDESIGN
- CLOSING TECHNIQUES
- OBJECTION HANDLING
- CRM PROFICIENCY
- UPSELLING STRATEGIES
Websites
Awards
WILLIAM C. PARKER SCHOLAR $40,000 Scholarship August 2013- May 2017
Timeline
Sales Account Executive
Solaris Diagnostics
01.2023 - 08.2025
Senior Account Manager
Solaris Diagnostics
06.2020 - 01.2023
Sales Manager
SpringHill Suites Near UK
06.2019 - 01.2020
Accounts Payable Clerk and Bookkeeper
Elite Pest Control
01.2019 - 06.2019
Marketing Manager/Front Desk Sales Associate
Hampton Inn Lexington Medical Center
10.2017 - 01.2019
Freelancer - Marketing
NuBlend Danville, Kentucky Blended Nutrition & Alan’s Xpress Carwash
05.2016 - 03.2017
Marketing Manager
United Real Estate Lexington
10.2015 - 06.2017
Marketing Manager/Director of Operations
Mike’s Fireworks
06.2013 - 01.2018
International Business
UNIVERSIDAD AUTONOMA DE BARCELONA
Bachelor’s - Marketing
UNIVERSITY OF KENTUCKY
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