Lyndsey Longshore
Newport
Summary
Results-driven professional with expertise in developing and executing sales and marketing strategies that enhance company growth and profitability. Proven ability to build strong relationships with decision-makers and retailers, leading to successful sponsorships and programs. Highly organized and capable of managing multiple tasks to achieve objectives efficiently. Equipped with the skills and experience necessary to contribute significantly to organizational success.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Marketing Manager
Heidelberg Distributing Company
Cincinnati
09.2013 - Current
- Direct, refine, and implement marketing strategies, and coordinate budgets for multiple providers.
- Oversee CPC and CSR budget exceeding $2 million to ensure successful AOE execution.
- Manage events, festivals, and venue sponsorships to drive successful execution, elevate brand awareness, and satisfy contractual requirements.
- Connect with Anheuser-Busch TMM, regional personnel, and brand marketing teams to strategize, refine, and carry out brand sponsorships.
- Evaluates projects concerning budgets and timelines while addressing media requests.
- Organize marketing events and samplings for promotion of product and brand offerings.
- Schedule and oversee meetings to discuss marketing plans and articulate future business ambitions.
- Engage with regional and national events (Stella Shuffleboard, Bud Light March Hoops, Ultra World Cup, Bud Light Football Toss)
- Organize on-premise promotions and samplings to enhance brand awareness.
- Collaborate with team on diverse strategies including PFP and incentives.
- Plan advertising campaigns for online, print and other mediums.
- Set specific marketing goals that align with the overall direction and business goals.
- Develop marketing strategies for beverage promotions and seasonal campaigns.
- Oversee and ensure multi-year sponsorship agreements with Cincinnati Reds, Bengals, Xavier University, University of Cincinnati, FCC, Chamber of Commerce, and 3CDC.
- Secure partnerships to boost brand visibility across diverse platforms.
- Establish collaborative relationships with key stakeholders for successful sponsorship agreement execution.
- Knowledgeable in local laws and proficient in interpreting contracts.
- Designated Engagement Coordinator role for Cincinnati office
On Premise Sales Representative
Heidelberg Distributing Company
Cincinnati
2010 - 09.2013
- Managed relationships with on-premise clients to enhance product visibility.
- Conducted product tastings and promotional events to engage customers directly.
- Engaged with warehouse to facilitate on-time product delivery and adequate stock levels.
- Trained staff on product knowledge and effective sales techniques for improved service.
- Monitored market trends to identify opportunities for new product placements.
- Continuously outperformed monthly sales benchmarks and objectives; frequently attained stretch targets that exceeded standard expectations.
- Achieved notable increase in product awareness and sales, strengthening market share with best-selling products.
- Directed implementation of retail promotions aimed at boosting sales and awareness for 250 products.
- Leveraged multiple suggestive selling methods to enhance new product sampling; attained average of three tap handles weekly.
- Enhanced customer satisfaction by establishing rapport and exhibiting a positive attitude with buyers, account managers, and store owners; visited 75 accounts weekly. Awarded Cheviot District Vendor Rep of the Year.
- Achieved Cicerone Level One Certification to deepen industry knowledge.
Education
Bachelor of Science - Management
Northern Kentucky University
Highland Heights, Kentucky01-2009
Minor - Business Administration
Northern Kentucky University
Highland Heights, KentuckyConcentration - Communication
Northern Kentucky University
Highland Heights, KentuckySkills
- Marketing strategy
- Budget management
- Event planning
- Brand partnership
- Advertising campaigns
- Customer relationship management
Certification
Cicerone Level One
Timeline
Marketing Manager
Heidelberg Distributing Company
09.2013 - Current
On Premise Sales Representative
Heidelberg Distributing Company
2010 - 09.2013
Bachelor of Science - Management
Northern Kentucky University
Minor - Business Administration
Northern Kentucky University
Concentration - Communication
Northern Kentucky University