Madeline Mouw

Designed and managed high-volume email campaigns for 300,000+ recipients via Klaviyo and 900,000+ recipients via ClickFunnels.

• Email Optimization: Tracked and analyzed critical email KPIs using UTM tracking to continuously improve campaign ROI and audience engagement.
• Spearheaded brand's digital asset creation, packaging design, and email marketing operations following company restructuring within a lean team environment.
• Web & Funnel Development: Built website funnels for multiple products and seasonal sales using ClickFunnels.
• Regulatory Product Packaging: Utilized Adobe Illustrator to design and execute official product labels for 4 core supplement products, ensuring strict compliance with FDA guidelines and regulations.
• Created new digital programs and marketing assets from scratch and redesigned legacy programs to align with updated company branding.

High-Volume Support: Managed customer inquiries via phone and email, maintaining one of the highest customer satisfaction ratings in the department.

• Provided high tier support in a rapid growth environment, consistently recognized for excellence in customer satisfaction.
• Collaborated with neighboring teams to resolve complex customer issues, enhancing customer lifetime value.
• Trained and onboarded new hires, reducing ramp-up time in fast-paced environment using Salesforce.
• Managed clearance sales during April 2022 corporate transition, ensuring operational continuity and retention of key processes.