Michael Winders
Florence
Summary
Dynamic and results-oriented sales management professional with expertise in marketing and selling equipment in highly competitive markets. Proven track record of building and leading high-performing sales organizations through strategic marketing, tactical sales, and key account management. Experienced in driving new product launches, managing change, and negotiating contracts. Seeking a senior leadership position where skills in sales, relationship management, and business development can make a significant impact.
Overview
23
23
years of professional experience
Work History
Director of Sales
Visum FocalPoint Software
12.2023 - Current
- Manage and increase market share in a 48-state territory
- Implement customer training programs to improve equipment knowledge and operational efficiency
- Cultivate relationships with equipment and party rental stores, guiding them through ERP system changes and integrations
Director of Sales
Baseplan Software
05.2022 - 12.2023
- Oversaw inbound and outbound sales activities for North American clients
- Consulted with rental store owners, offering strategies to enhance revenue and improve store operations
- Provided support for ERP system transitions, fostering long-term customer relationships
Director of Sales
Visum FocalPoint Software
11.2019 - 05.2022
- Company Overview: (Self-Employed)
- Grew market share in a 48-state territory through effective sales strategies and customer relationship management
- Developed and delivered customer training programs on equipment use, driving improved product knowledge and adoption
- Supported equipment and party rental stores with ERP system transitions
- (Self-Employed)
Director of Sales
Baseplan Software
07.2018 - 11.2019
- Managed all inbound sales inquiries and strategic outreach to North American clients
- Collaborated with rental store owners to identify opportunities for increasing profitability
- Assisted clients in transitioning to a new ERP system, ensuring smooth implementation and customer satisfaction
Sales Representative/Director of Sales
Visum FocalPoint Software
12.2013 - 07.2018
- Company Overview: (Self-Employed)
- Managed and expanded market share across a 48-state territory
- Delivered customer training programs on equipment knowledge and system usage
- Fostered relationships with equipment rental stores, supporting them during ERP transitions
- (Self-Employed)
Regional Sales Manager
Point-of-Rental
09.2009 - 09.2013
- Managed a 10-state territory, increasing market share and customer retention
- Trained customers on equipment usage and implemented best practices for operational success
- Met with rental store owners to help increase revenue through customized sales strategies
Store Manager
AutoZone
03.2009 - 09.2009
- Managed a $2 million inventory and developed sales strategies to maximize profitability
- Coordinated employee schedules and revenue forecasts, ensuring smooth store operations
- Led hiring and training initiatives, ensuring high-quality customer service
Branch Manager
All Pro Rental & Sales
08.2006 - 02.2008
- Grew business into a $1M+ operation and managed a $1.5M fleet of equipment
- Developed relationships with dealerships, vendors, and financial institutions
- Oversaw the sale of the business to Art’s Rental in August 2007
Midwest Regional Sales Manager
Magnum Products
09.2005 - 08.2006
- Increased regional sales by 100% within one year in a 6.5-state territory
- Trained customers on product knowledge and operational efficiency
- Left for a business ownership opportunity at All Pro Rental & Sales
Outside Sales Representative
Nations Rent
01.2004 - 09.2005
- Increased territory profitability through sales initiatives and relationship management
- Fostered teamwork within the outside sales team to improve store performance
- Left due to limited growth opportunities within the company
Assistant, Service, and Operations Manager
United Rentals
09.2001 - 01.2004
- Turned a non-profitable store into a profitable operation within one year
- Improved service department productivity with fewer associates
- Managed vendor relationships, reducing operating costs
Education
United States Air Force -
01.1994
High School - Business and Computer Courses
Clarksville High School
Clarksville, IN01.1989
Computer Information Systems - undefined
Ivy Tech Community College
Sellersburg, IN01.1989
Skills
- Key Account Relationship Management
- Strategic Sales and Market Planning
- Competitive New Product Launch
- Sales Training and Development
- Regional Budgeting and Forecasting
- Pricing and Service Management
- ERP System Transition and Integration
- Revenue Growth and Profitability
References
Available upon request.
Timeline
Director of Sales
Visum FocalPoint Software
12.2023 - Current
Director of Sales
Baseplan Software
05.2022 - 12.2023
Director of Sales
Visum FocalPoint Software
11.2019 - 05.2022
Director of Sales
Baseplan Software
07.2018 - 11.2019
Sales Representative/Director of Sales
Visum FocalPoint Software
12.2013 - 07.2018
Regional Sales Manager
Point-of-Rental
09.2009 - 09.2013
Store Manager
AutoZone
03.2009 - 09.2009
Branch Manager
All Pro Rental & Sales
08.2006 - 02.2008
Midwest Regional Sales Manager
Magnum Products
09.2005 - 08.2006
Outside Sales Representative
Nations Rent
01.2004 - 09.2005
Assistant, Service, and Operations Manager
United Rentals
09.2001 - 01.2004
High School - Business and Computer Courses
Clarksville High School
Computer Information Systems - undefined
Ivy Tech Community College
United States Air Force -
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