Samantha Williams
Louisville,KY
Summary
Results-driven professional with background in managing high-value client accounts. Achievements include driving client satisfaction and loyalty through tailored account strategies. Known for exceptional teamwork and adaptability in dynamic environments. Proven skills in relationship management and strategic planning.
Overview
6
6
years of professional experience
Work History
Associate Field Marketing RTD Manager
Suntory Global Spirits
05.2023 - 01.2025
- Responsible for planning, executing, and managing marketing campaigns for events to drive brand awareness, lead generation, and sales growth within the KY, OH, SC, and DC markets
- Worked closely with sales teams and product brand managers to align campaigns with business goals
- Managed event logistics, oversaw promotional activities and sponsorships
- Planned and managed budgets for field marketing activities, tracked and report on expenses and return on investment
- Conducted market research to understand customer needs and competitive positioning
- Analyzed campaign performance metrics and optimized strategies accordingly
- Launched Japans #1 selling seltzer in the US with lead in OH as best performing market
On Premise Key Account Manager- Transatlantic Division
Southern Glazer’s Wine and Spirits
04.2022 - 05.2023
- Accountable for achieving revenue, margin and gross profit targets in the on premise territory of LV-KY
- Communicate local program spending effectiveness to maximize the company profits and help determine the ROI on outlined focused initiatives
- Responsible for accurately analyzing and projecting quarterly and monthly business for assigned territory
- Focused on brands that are highest in NSV for BACARDI USA portfolio
- Strategically provide the shared team with conflict resolution, removal of performance obstacles and/or relationship concerns among key accounts in the region
- Identify market trends and developments in product categories, geographic regions and among the entire account base, becoming the forefront when compared to the competition
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
On Premise Sales Consultant
Southern Glazer’s Wine and Spirits
10.2020 - 04.2022
- Drive volume growth while meeting and exceeding goals on daily, monthly, and quarterly plans within the first 8 months in role
- Set up and execute programs and promotions in key accounts to identify and drive distribution
- Develop strong relationships with On-Premise owners in 59 accounts including national hotel accounts and fine dining establishments
- Plan territory management to ensure effective time management and customer follow up
- Managed use of POS effectively to gain market share
- Executed Barrel Selections with sample kits
- Completed Academy of Excellence and SGU courses
On Premise Account Specialist
Inspira Marketing
11.2018 - 07.2020
- Brand expert working in On-Premise accounts to increase visibility in menu and share among DIAGEO brands
- Engage with staff and consumers while educating among brands
- Grow relationships with key shareholders to identify brand opportunities surrounding accounts needs and trends in the market
- Work closely with gatekeepers to build brand programming and build social media presence for consumer reach
- Coordinate with the distributor to achieve sales goals to bridge gaps in the market
- Achieved notable client accolades, reflecting excellence in account management and service delivery.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
Education
Bachelor of Science - Business Administration Marketing and Sales Management
Sullivan University
Louisville, KYSkills
- Social media savvy
- PROOF
- SALESFORCE
- Custom print tools
- VIVID
- BRAND-MUSCLE
- Customer acquisition
- Referral and repeat business generation
- Consultative sales
- Report analysis
- Strategic planning
- Territory growth
- After sales support
- Flexible schedule
- Educate persuasively
- Build clientele
- Brand education
- Inventory management
- POD gap closure
Objective Summary
Hard working sales and marketing representative with strong relationship building skills driven to boost company revenue through creative techniques. Organized and diligent, with excellent interpersonal and relationship building skills, attentive listener with persistent follow through and communication.
Timeline
Associate Field Marketing RTD Manager
Suntory Global Spirits
05.2023 - 01.2025
On Premise Key Account Manager- Transatlantic Division
Southern Glazer’s Wine and Spirits
04.2022 - 05.2023
On Premise Sales Consultant
Southern Glazer’s Wine and Spirits
10.2020 - 04.2022
On Premise Account Specialist
Inspira Marketing
11.2018 - 07.2020
Bachelor of Science - Business Administration Marketing and Sales Management
Sullivan University
Similar Profiles
MIKE TREHEYMIKE TREHEY
Group Marketing Manager at Suntory Global SpiritsGroup Marketing Manager at Suntory Global Spirits
James GleasonJames Gleason
RTD Retail Execution Specialist at Next Level Marketing /Suntory Global SpiritsRTD Retail Execution Specialist at Next Level Marketing /Suntory Global Spirits
Chris HatcherChris Hatcher
International Supply Chain Fulfilment Director at Suntory Global SpiritsInternational Supply Chain Fulfilment Director at Suntory Global Spirits