Sarah Abney
Pendleton
Summary
Results-oriented Marketing Manager specializing in strategic initiatives for healthcare organizations. Expertise includes digital marketing, brand development, content strategy, lead generation, and client relationship management. Delivered targeted campaigns that enhance patient engagement and drive business growth while leveraging data-driven strategies to optimize ROI and brand visibility.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Podiatry Content Connection
Metuchen
12.2025 - Current
- Oversee the full client onboarding process from initial consultation to campaign launch, ensuring each new partner receives a tailored digital marketing strategy aligned with their practice goals.
- Conducted client-facing meetings to review performance metrics, optimize strategies, and strengthen professional relationships.
- Manage and mentor a team of marketing interns, providing training, feedback, and project oversight to support both their professional growth and company objectives.
- Coordinated cross-functional efforts in content creation, SEO, social media, and paid advertising to drive growth for podiatry practices nationwide.
- Collaborate closely with internal teams at Podiatry Content Connection and PCC Practice Builder, focusing on delivering data-driven, healthcare-specific marketing solutions that increase patient acquisition and brand visibility for clients.
- Contributed to process improvements that enhanced client satisfaction and operational efficiency.
Digital Marketing Associate
Podiatry Content Connection
Metuchen
06.2025 - 12.2025
- Executed digital marketing campaigns across multiple channels, enhancing brand reach and engagement.
- Conducted market research to identify trends and target audience preferences.
- Co-created email marketing strategies and newsletters with team members, improving communication with target audiences.
- Utilized SEO techniques to optimize website content for search engines.
- Managed client onboarding processes, ensuring a smooth transition from initial engagement to campaign setup
- Supported team growth by assisting with intern recruitment, onboarding, and training
- Served as a go-to team member for project support, helping keep marketing initiatives organized and on track
- Collaborated with cross-functional team members to develop and coordinate blog content aligned with marketing goals
- Planned and executed content initiatives to boost brand visibility and audience engagement.
- Assisted with day-to-day marketing operations and team projects in a fast-paced environment
Digital Marketing Intern
Podiatry Content Connection
Metuchen
03.2024 - 06.2025
- Performed market research to identify trends, target audiences, and competitor strategies, informing future marketing initiatives.
- Created engaging content for social media posts, blogs, and promotional materials, increasing audience engagement.
- Monitored campaign performance using analytics tools, generating reports on traffic, engagement, and conversions.
- Assisted in creating and managing digital marketing campaigns across social media, email, and web platforms.
- Collaborated with marketing team to brainstorm and implement creative strategies that enhanced brand awareness.
- Managed scheduling and posting of content across multiple social media channels while ensuring brand consistency.
- Supported SEO and SEM efforts by optimizing website content and keywords for improved visibility.
Education
BBA - Business Administration and Management
University of Kentucky
Lexington, KY05-2025
Skills
- Campaign management
- SEO optimization
- Content strategy
- Content marketing
- Online marketing
- Marketing strategies
- E-newsletters
- Data analysis
- Google Analytics understanding
- Google analytics
- Client onboarding
- Customer relationship management
- Project oversight
- Marketing trends
- Time management
- Team building
- Problem solving
- Effective communication
- Public relations
- Account management
Certification
- Google Analytics Certified
- Google Ads Certified
Timeline
Digital Marketing Manager
Podiatry Content Connection
12.2025 - Current
Digital Marketing Associate
Podiatry Content Connection
06.2025 - 12.2025
Digital Marketing Intern
Podiatry Content Connection
03.2024 - 06.2025
BBA - Business Administration and Management
University of Kentucky