Dynamic leader with a proven track record in performance management and relationship building. Successfully enhanced customer satisfaction and drove digital marketing strategies by leveraging data-driven insights to optimize results. Recognized for coaching and mentoring talent, fostering a culture of continuous improvement and collaboration.
Overview
18
18
years of professional experience
Work History
Market Representation Manager
Toyota Motor Sales, Boston Regional Office
01.2021 - 07.2024
Qualified and appointed dealership owners for acquisitions of Toyota franchises.
Counseled underperforming Toyota dealerships regarding market performance, brand compliance, and customer satisfaction to ensure successful marketplace representation.
Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
Managed and motivated employees to be productive and engaged in work.
Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
E-Commerce & Digital Marketing Manager
Toyota Motor Sales, Boston Regional Office
01.2019 - 01.2021
Built and managed the New England Region field team responsible for implementing tier 3 digital marketing strategies with a focus on optimization of website content, effective social media presence, and internal management of digital sales leads to maximize conversion.
Directed activation of a proprietary Digital Retailing platform within the New England area offering Toyota customers the option to purchase a new or used vehicle completely online.
Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
Leveraged data-driven insights to make strategic decisions, significantly improving marketing effectiveness.
Customer First Manager
Toyota Motor Sales, Boston Regional Office
08.2017 - 01.2019
Coordinated systems that measured the Toyota customer experience and satisfaction during both the sales and post sales process.
Developed metrics to measure customer retention within the various Regional markets to ensure Toyota remained the top selling automotive brand in the area.
Managed the Summer Intern and Management Trainee program within the Boston Regional field office through recruitment of candidates, facilitation of the training experience, and performance management.
Cross-trained existing employees to maximize team agility and performance.
District Field Traveler
Toyota Motor Sales, Boston Regional Office
11.2010 - 08.2017
Rotated through various New England dealership markets concentrating vehicle sales volume and service and parts operations ensuring company goals were consistently met.
Acted as the primary OEM contact for assigned dealer groups.
Collaborated with local dealers to make sure brand priorities were synchronized with individual franchise goals.
Managed the process of wholesaling new vehicle inventory to the sales network to ensure the right product would be placed in the right market and quickly turn in the respective marketplace.
Ranked within top 10% of field travels nationally for seven consecutive years.
Self-motivated, with a strong sense of personal responsibility.
Demonstrated respect, friendliness and willingness to help wherever needed.
Worked flexible hours across night, weekend, and holiday shifts.
Used critical thinking to break down problems, evaluate solutions and make decisions.
Management Trainee
Toyota Motor North America
01.2007 - 11.2008
Selected to participate in highly competitive corporate training program at Toyota's national headquarters.
Quickly rotated through various departments by demonstrating strong performance standards and business acumen.
Earned the top rotational position within four months of starting with the company which provided high visibility to top company leaders.
Developed problem-solving abilities through hands-on experience with real-life business scenarios.
Gained knowledge of company policies, protocols and processes.
Education
Associate of Arts - Business And Managerial Economics
University of Kentuck
Lexington
05-2006
Skills
Performance Management
Time management
Decision-making
Task delegation
Goal setting
Relationship building
Coaching and mentoring
Recruiting and interviewing
Trend analysis
Cross-functional team management
Timeline
Market Representation Manager
Toyota Motor Sales, Boston Regional Office
01.2021 - 07.2024
E-Commerce & Digital Marketing Manager
Toyota Motor Sales, Boston Regional Office
01.2019 - 01.2021
Customer First Manager
Toyota Motor Sales, Boston Regional Office
08.2017 - 01.2019
District Field Traveler
Toyota Motor Sales, Boston Regional Office
11.2010 - 08.2017
Management Trainee
Toyota Motor North America
01.2007 - 11.2008
Associate of Arts - Business And Managerial Economics