Shelley Zang

Dynamic category manager with a strong track record in eCommerce and retail strategy, adept at driving revenue and market share growth through innovative omnichannel initiatives. Proven ability to develop impactful brand strategies and optimize assortments, ensuring best-in-class execution and alignment with consumer insights.

Private Brands Strategy Leader with extensive experience developing category strategies, driving product innovation, optimizing assortments, managing supplier partnerships, and delivering profitable growth across fresh and packaged Meat and Seafood businesses. Skilled in leading end-to-end private label initiatives that enhance customer value, strengthen brand differentiation, and improve category performance.  My previous leadership roles and knowledge of process have helped me lead multiple projects as a SME; Savor World Flavor, Total Store Display Planner, Pickup/Delivery, Menu Labeling, Supplier Hub/SIRS, Seafood Sustainability, eCommerce Drop Ship Evolution, Beef & Pork Gap Deep Dive, PID Item Set Up, and KTD (MX) department contact.

• Category Strategy Management
• Private Brands
• Omnichannel Retail
• Ecommerce Strategy
• Digital Merchandising
• Assortment Optimization
• Revenue Growth
• Market Share Growth
• P&L Management
• Supplier Relationship Management
• Strategic Planning
• Business Intelligence
• Power BI
• Project Leadership
• Cross-Functional Collaboration
• Change Management
• Consumer Insights
• Promotional Planning
• Demand Forecasting
• Inventory Optimization
• Retail Operations
• Food Safety
• Sustainability
• Product Development