Shyanne St.John
Murray
Summary
Dynamic social media marketer and experienced event coordinator with a background in digital engagement, content creation, and customer relations. Proven abilities in managing both marketing campaigns and high-energy events, with a focus on seamless operations and audience satisfaction. Currently honing marketing and social media marketing skills at Helix Creative, and bar management expertise at Tap216. Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Bar Manager & Bartender
Tap216
Murray
04.2022 - Current
- Oversees daily bar operations, from scheduling and inventory management, to staff coordination.
- Crafts unique cocktails and new drink offerings, enhancing customer satisfaction and bar appeal.
- Maintains excellent customer service under pressure, fostering a welcoming, and positive environment.
- Oversaw inventory management and maintained stock levels efficiently.
- Coordinated special events and promotions to attract patrons.
- Maintained equipment and bar area cleanliness at all times.
- Managed bar staff, trained new hires, and implemented disciplinary procedures when necessary.
- Managed day-to-day operations including opening and closing duties, scheduling shifts for employees, cash handling procedures and payroll processing.
- Resolved customer complaints regarding quality of food or beverage service in a timely manner.
- Increased revenue by promoting additional products and assisting with beverage menu.
Marketing Coordinator
Helix Creative
Murray
04.2024 - 04.2025
- Coordinates marketing efforts for various companies in and around the Murray, Kentucky, area, tailoring strategies to each client's brand and target audience.
- Manages clients' social media accounts, creating engaging content to increase follower growth and audience engagement.
- Designs graphics and promotional materials to enhance brand visibility and attract new customers, driving consistent engagement across social platforms.
- Managed event logistics for promotional activities and client engagements.
- Provided support in the planning, coordination, and execution of promotional campaigns.
- Assisted in developing content for websites, blogs, and social media platforms.
- Managed relationships with external vendors to ensure successful completion of projects within budget constraints.
- Organized events such as conferences, trade shows, seminars, and webinars.
Social Media Marketing Specialist
Helix Creative
Murray
04.2024 - 04.2025
- Develops and executes strategic social media campaigns, enhancing brand visibility and engagement.
- Curates content for Facebook, Instagram, and LinkedIn, adapting style and voice to each client's brand.
- Monitors analytics using Google Analytics and Facebook Insights, refining content strategies based on performance data.
- Developed engaging content for various social media platforms.
- Managed social media campaigns to enhance brand visibility.
- Analyzed audience engagement metrics to refine strategies.
- Scheduled and posted content across multiple channels consistently.
- Assisted in creating detailed reports on campaign performance and analytics.
- Designed creative visuals for use in organic posts and ads to increase engagement rates.
Certified Nursing Assistant
Spring Creek Rehabilitation
Murray
07.2021 - 07.2022
- Assisted residents with daily care activities, including changing, showering, eating, and vital checks, with a focus on motor skill exercises and outdoor walks.
- Assisted patients with daily living activities and personal hygiene tasks.
- Monitored vital signs and reported changes to nursing staff.
- Documented patient care and progress in electronic health records system.
- Supported rehabilitation exercises under the supervision of registered nurses.
- Maintained a clean and safe environment for patients and staff interactions.
Certified Nursing Assistant
Hickory Woods
Murray
08.2020 - 07.2021
- Provided care on the dementia unit, helping residents with daily tasks, and engaging them in structured activities to improve their quality of life.
- Assisted patients with daily living activities and personal hygiene tasks.
- Monitored vital signs and reported changes to nursing staff.
- Documented patient care and progress in electronic health records system.
- Provided emotional support to patients and families during rehabilitation processes.
- Answered call lights promptly and responded to patient needs accordingly.
Certified Nursing Assistant
Copper Creek Cottages
Mattoon
10.2019 - 08.2020
- Supported residents in daily tasks, from feeding and dressing to showering and exercising, promoting comfort and health.
- Assisted patients with daily living activities and personal hygiene tasks.
- Maintained a clean and safe environment for patients and staff interactions.
- Provided emotional support to patients and families during rehabilitation processes.
- Answered call lights promptly and responded to patient needs accordingly.
- Assisted patients with activities of daily living such as bathing, grooming, and dressing.
Wait Staff Member
Monical's Pizza
Mattoon
04.2017 - 10.2019
- Delivered high-quality customer service in a fast-paced environment, contributing to team efficiency and customer satisfaction.
- Provided excellent customer service in fast-paced dining environment.
- Took and processed orders using POS system efficiently.
- Maintained cleanliness of dining area to ensure a welcoming atmosphere.
- Collaborated with team members to enhance guest experiences consistently.
Education
Bachelor of Arts - Marketing
Murray State University
Murray, Kentucky05-2026
Associate in Health -
Lake Land College
Mattoon, IL08.2020
Mattoon High School -
Mattoon High School
Mattoon, IL08.2019
Skills
- Social media strategy and management
- Content creation
- Digital editing
- Graphic design
- Audience engagement
- Brand building
- Event logistics and scheduling
- Vendor and volunteer management
- Promotional materials
- Social media graphics
- Bar management
- Staff coordination
- Creative drink development
- High-pressure service
- Customer engagement
- Patient care and daily assistance
- Dementia patient support
- Vitals monitoring and physical activity coordination
- Excellent communication skills
- Fast learner
- Strong writing
- Leadership
- Editing images
- Teamwork and team building
- Attention to detail
- Motivation
- Time management
- Adaptability
- Critical thinking and problem solving
- Creative
Certification
Social Media Marketing Certification, In Progress
Projects
Christmas in Kuttawa, 12/01/24, Developed graphics for social media accounts to promote the event and engage the community., Organized event logistics, coordinating activities for children, food and beverage offerings, and volunteer management., Secured sponsorships to support the event, enhancing community involvement and funding. Concert Series and Oktoberfest Event Development, 09/01/24, Designed and developed social media graphics to promote the event and attract a diverse audience., Built a platform to reach new audiences and engaged with attendees, enhancing the event's visibility and participation., Managed the band schedule and coordinated logistics to ensure the smooth running of both events., Took live event photos for social media channels, creating real-time engagement and post-event promotional content., Acted as on-site coordinator, addressing any logistical issues and ensuring seamless event execution.
References
- Justin Kimbro, Owner, Helix Creative, justin@helixcreativestudio.com
- Dera Hale, Graphic Designer, Helix Creative, dera@helixcreativellc.com
- Ben Ballard, General Manager/Owner, Tap216, Tap216info@gmail.com
Skills
Social Media Strategy & Management, Content Creation, Digital Editing, Graphic Design, Audience Engagement, Brand Building, Event Logistics & Scheduling, Vendor & Volunteer Management, Promotional Materials, Social Media Graphics, Bar Management, Staff Coordination, Creative Drink Development, High-Pressure Service, Customer Engagement, Patient Care & Daily Assistance, Dementia Patient Support, Vitals Monitoring & Physical Activity Coordination
Timeline
Marketing Coordinator
Helix Creative
04.2024 - 04.2025
Social Media Marketing Specialist
Helix Creative
04.2024 - 04.2025
Bar Manager & Bartender
Tap216
04.2022 - Current
Certified Nursing Assistant
Spring Creek Rehabilitation
07.2021 - 07.2022
Certified Nursing Assistant
Hickory Woods
08.2020 - 07.2021
Certified Nursing Assistant
Copper Creek Cottages
10.2019 - 08.2020
Wait Staff Member
Monical's Pizza
04.2017 - 10.2019
Bachelor of Arts - Marketing
Murray State University
Associate in Health -
Lake Land College
Mattoon High School -
Mattoon High School
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