STEPHEN RATCLIFFE
PIKEVILLE
Summary
Accomplished manager with extensive experience in leading teams and enhancing workflow efficiency. Known for strong conflict resolution and time management skills, dedicated to fostering a collaborative environment that drives sales and customer satisfaction.
Overview
36
36
years of professional experience
Work History
Sales Professional
Big Sandy Superstores
Pikeville
10.2025 - Current
- Engaged customers to identify needs and recommend tailored product solutions.
- Demonstrated product features and benefits to improve customer satisfaction.
- Processed sales transactions accurately using point-of-sale systems.
- Resolved customer inquiries and issues promptly to ensure a positive shopping experience.
- Maintained knowledge of store promotions and product offerings consistently.
- Collaborated with team members to maintain store cleanliness and organization.
Sales Professional
Clayton Homes of Harold
Harold
04.2019 - 09.2025
- Engaged customers to identify needs and recommend tailored product solutions.
- Demonstrated product features and benefits to enhance customer experience.
- Addressed customer inquiries and resolved issues promptly for satisfaction.
- Participated in promotional events to increase product visibility and interest.
- Maintained knowledge of store promotions and product offerings consistently.
- Negotiated pricing contracts with clients for optimal profitability.
- Cultivated relationships with existing customers to drive repeat and additional sales.
- Answered customer questions, shared product knowledge and researched pricing and availability.
- Developed marketing initiatives and performed prospect calls to generate new business opportunities.
- Gained customer base by identifying needs to deliver relevant product solutions that achieve client needs.
- Participated in training sessions on new products or trends in the industry.
- Worked with production teams to assess, update, and optimize delivery dates for customers.
- Updated job knowledge by participating in educational opportunities.
- Adhered to all applicable laws when making sales offers or closing deals.
- Introduced customers to new offerings and updated accounts.
- Generated leads through cold-calling, networking, email campaigns.
- Collaborated with other sales team members to share selling strategies and gain new insights.
Manager
Magic Mart
Pikeville
07.1990 - 09.2018
- Oversaw daily operations ensuring compliance with company policies and procedures.
- Managed inventory levels to ensure consistent stock availability for customers.
- Trained and mentored staff on customer service standards and sales techniques.
- Coordinated promotional events to drive customer engagement and boost sales.
- Implemented process improvements to streamline workflow efficiency in the store.
- Conducted regular performance evaluations to support team development efforts.
- Collaborated with suppliers to negotiate favorable terms for product procurement.
- Resolved customer complaints promptly to maintain satisfaction and loyalty.
- Observed staff performance to identify areas for improvement.
- Enforced customer service standards and resolved customer problems to uphold quality service.
- Improved job performance by training and mentoring team members.
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
- Trained employees on additional job positions to maintain coverage of roles.
- Provided leadership during times of organizational change or crisis situations.
- Assigned tasks to associates to fit skill levels and maximize team performance.
- Maintained up-to-date records of employee attendance, payroll information, vacation requests.
- Ensured compliance with all applicable laws, regulations, industry standards.
- Recruited and hired qualified candidates to fill open positions.
- Conducted regular meetings with staff to discuss progress and identify areas of improvement.
- Assessed team member's skillsets and assigned tasks accordingly for optimal efficiency.
- Established processes to ensure efficient workflow throughout the organization.
- Created monthly reports for senior management summarizing operational performance metrics.
- Cultivated vendor relationships to negotiate beneficial contract terms.
- Monitored budgets and expenditures to ensure cost-effectiveness while maintaining quality standards.
- Oversaw daily operations, maintaining efficiency and quality standards.
- Led a team of 35 employees, ensuring high productivity and excellent customer service.
- Conducted performance reviews for team members.
- Managed inventory levels to meet demand without overstocking, reducing waste.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Evaluated individual and team business performance and identified opportunities for improvement.
Education
High School Diploma -
Williamson High School
Williamson, WV06-1984
Some College (No Degree) - General Studies
Southern WV Community College
Williamson, WVSkills
- Customer engagement
- Product knowledge
- Sales transactions
- Customer relationship management
- Visual merchandising
- Conflict resolution
- Time management
- Problem solving
- Sales and marketing strategies
- Cold calling
- Upselling and cross selling
- Customer relationship building
Timeline
Sales Professional
Big Sandy Superstores
10.2025 - Current
Sales Professional
Clayton Homes of Harold
04.2019 - 09.2025
Manager
Magic Mart
07.1990 - 09.2018
High School Diploma -
Williamson High School
Some College (No Degree) - General Studies
Southern WV Community College