Steve Shears
Southeast Kentucky
Summary
Dynamic revenue-focused sales and operations leader with 15+ years of experience driving territory expansion, building high-performing sales teams, and increasing profitability across Financial Services, Real Estate and RV sectors. Proven track record of scaling operations, developing multi-state markets, and consistently exceeding growth targets. Known for combining strategic market analysis with hands-on leadership to accelerate revenue, strengthen partnerships, and optimize sales performance.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Lead Sales Representative
Cleveland RV Sales
11.2024 - 03.2026
- Led revenue generation across new and pre-owned RV inventory, driving profitability through strategic pricing and deal structuring
- Analyzed regional market trends to optimize trade-in valuations, consignment pricing, and inventory positioning
- Partnered with ownership to implement targeted marketing initiatives that increased regional visibility and sales activity
- Delivered high-conversion customer experiences, generating repeat and referral-driven business
- Acted as a product specialist across key lines, including Forest River Sandpiper Fifth Wheels and Destination units
Director of Acquisitions
Right Path
01.2019 - 01.2024
- Directed acquisition strategy for residential investment portfolio, managing deals from sourcing through disposition
- Negotiated property acquisitions at ~70% LTV post-rehab, ensuring strong margin and ROI performance
- Managed vendor relationships, project timelines, and renovation execution across multiple properties
- Leveraged market data and financial analysis to identify high-value opportunities and scale portfolio growth
General Manager
Home Loans Assist
01.2014 - 01.2018
- Scaled operations from startup phase (2 employees / 80 clients) to 20+ employees and 2,000+ recurring clients
- Built and led sales and operations teams, implementing structured processes to support rapid growth
- Oversaw daily operations, client acquisition strategy, and performance metrics across the organization
- Drove significant revenue growth through improved sales systems and customer retention strategies
Outside Sales Regional Manager
National Credit Care
01.2011 - 01.2014
- Developed and managed multi-state territories including WA, OR, AK, OH, FL, ND, GA, and AL
- Built and led an outside sales team, consistently exceeding regional growth targets
- Delivered onsite training to financial professionals on credit optimization and FICO-based lending strategies
- Expanded company footprint through relationship-driven business development and strategic partnerships
- Ranked among top regional performers for new business generation
Skills
- Territory & Regional Sales Management
- Market Expansion & Business Development
- Sales Team Leadership & Coaching
- Revenue Growth & Profit Optimization
- Strategic Partnerships & Relationship Management
- Pipeline Development & Conversion Strategy
- Negotiation & High-Value Deal Structuring
- KPI Tracking & Performance Management
- Multi-State Market Development
- Sales presentations
- Staff training
- Objection handling
- Sales strategy development
Accomplishments
- Scaled business from 80 to 2,000+ clients and 10x team size within four years
- Managed and expanded multi-state territories across 8+ markets
- Consistently exceeded sales and growth targets in both individual and leadership roles
- Negotiated high-value transactions across RV, real estate, and financial sectors
Certification
- Advanced Sales & Leadership Training
- Real Estate Investment & Negotiation Strategy
- Team Management & Communication Excellence
- Certified RV Industry Sales & Product Specialist
Timeline
Lead Sales Representative
Cleveland RV Sales
11.2024 - 03.2026
Director of Acquisitions
Right Path
01.2019 - 01.2024
General Manager
Home Loans Assist
01.2014 - 01.2018
Outside Sales Regional Manager
National Credit Care
01.2011 - 01.2014