Teah Collins
Bowling Green
Summary
I bring a proven track record of building and maintaining high-value customer relationships by targeting the right accounts, uncovering growth opportunities and executing strategies that both drive volume and profitability. I am highly effective at working cross-functionally with senior leadership, marketing and trade partners to deliver programs that exceed sales plans. A dynamic communicator and presenter, I have the ability to captivate a group while delivering a message that drives results.
Overview
18
18
years of professional experience
2006
2006
years of post-secondary education
Work History
Convenience Category Manager
Houchens Food Group
Bowling Green
10.2025 - Current
- Developed category strategies to enhance product selection and customer satisfaction.
- Analyzed market trends to identify growth opportunities in food categories.
- Collaborated with suppliers to negotiate pricing and improve product offerings.
- Conducted regular performance reviews of category sales and profitability.
- Coordinated promotional activities to increase visibility of key products.
- Monitored competitor activity to inform strategic planning and decision-making.
- Coordinated with internal teams such as merchandising, operations, finance, and legal regarding category strategy implementation.
Account Executive
General Mills
Minneapolis
11.2021 - 10.2025
- Realized established sales targets, fostering continuous year-over-year growth in territory sales.
- Managed all K-12 districts in Kentucky and Southern Indiana.
- Developed “Manager’s Meetings are Cereal-ously Awesome” Concept, driving 40,000 new cases of cereal annually.
- Managed distribution channels across Kentucky, supporting over 75 key accounts.
- Formulated business strategies to uncover and leverage incremental volume opportunities, successfully meeting program objective.
- Oversaw trade budgets and points distribution to drive account growth.
- Achieved top performance ratings each year, outperforming colleagues.
K-12 Segment Sales Specialist
Waypoint
Bowling Green
10.2010 - 10.2021
- Managed sales volume for over 50 clients across all K12 school districts in Kentucky.
- Managed commodity banks for 8 manufacturing partners, optimizing commodity drawdown.
- Held roles at an industry partner representative on KSNA advisory board.
- Conducted comprehensive sales training sessions for distributor sales representatives, enhancing their understanding of the client portfolio.
- Coordinated and executed client bids for 100+ operators, enhancing sales opportunities.
- Recognized as Sales Person of the Year in 2012 for exemplary sales achievements at a significant distribution point.
Inside Sales Representative
Southern Foods
Bowling Green
08.2007 - 09.2010
- Managed customer relationships through effective communication and product knowledge.
- Provided customers with product information, pricing and availability.
- Collaborated effectively with cross-functional teams to enhance organizational synergy.
Education
Bachelor of Science - Hospitality Administration And Management
Western Kentucky University
Bowling GreenSkills
- Sales forecasting
- K-12 segment specialist
- Territory management
- Business strategy
- Trade budget oversight
- Key account development
- Customer relationship management
- Sales training coordination
- Cross-functional collaboration
- Presentation skills
- Analytical problem solver
- Adaptability
- CRM software expert
- Data analysis
- Negotiation strategies
Affiliations
- I am passionate about K-12 foodservice, working with directors to problem solve during COVID was extremely rewarding.
- First and foremost, I am a mother and a wife. My family is my greatest gift.
- WFF attendee and participate in Women’s Me for Circles at General Mills
- Advisory board for Tray Talks at General Mills
- I love estate sales and "treasure hunting" for antiques.
- Anything near the water, ocean, lake, river or stream, count me in.
- Exercising outdoors and with friends energizes me and allows me to handle the high stress pressures that come with sales.
Timeline
Convenience Category Manager
Houchens Food Group
10.2025 - Current
Account Executive
General Mills
11.2021 - 10.2025
K-12 Segment Sales Specialist
Waypoint
10.2010 - 10.2021
Inside Sales Representative
Southern Foods
08.2007 - 09.2010
Bachelor of Science - Hospitality Administration And Management
Western Kentucky University