Travis Jaggers
Digital Marketing Leader
Louisville
Summary
Experienced digital marketing leader focused on driving impactful results through strategic planning and innovative campaigns. Proven expertise in marketing operations, web optimizations / SEO, campaign strategy, AI prompting, and social media management. Known for fostering strong team collaboration, adapting to change, and consistently achieving objectives. Effective communicator with data-driven approach to decision-making and keen eye for emerging trends.
Overview
19
19
years of professional experience
4025
4025
years of post-secondary education
Work History
Director, Digital Marketing
Veeva Systems
07.2022 - Current
- Global Digital Marketing Strategy & Operations Leader driving growth and performance for the Consumer Products business, aligning initiatives with corporate objectives.
- Manage a $350K+ annual digital marketing budget, overseeing technologies, tools, vendors, and social advertising to maximize ROI and optimize resource allocation.
- Redesigned marketing campaign processes to streamline planning, setup, and execution—enhancing team transparency, effectiveness, and operational efficiency.
- Developed and automated the lead qualification process, improving Sales alignment and accelerating the identification of high-quality marketing leads.
- Led the strategy, concept, and launch of a new industry-focused website, enhancing digital presence and user experience.
- Owned and executed organic and paid social strategies, driving brand awareness and demand generation through targeted LinkedIn campaigns.
- Worked closely with Senior Leadership to drive key strategic initiatives and provide qualitative and quantitative campaign-level insights
Senior Manager, Digital Marketing
PwC
03.2020 - 06.2022
- Consultative Campaign Specialist driving strategic marketing planning and execution across digital channels to support $350M+ in annual marketing-influenced pipeline growth.
- Strategic advisor on Marketing Cloud, Sales Cloud, and Einstein Analytics, enabling the marketing organization to surface actionable insights, optimize performance, and deliver personalized client experiences.
- Expert in customer journey optimization, providing consultation on audience segmentation, targeting strategies, and marketing KPIs to support data-driven decision-making and maximize ROI.
- Led campaign web requests in collaboration with cross-functional teams, leveraging SEO insights and Adobe Analytics data to inform and implement impactful marketing recommendations.
- Managed, led, and coached a high-performing team, fostering professional growth, unlocking potential, and supporting long-term career development goals.
Manager, Business Solutions & Strategy
PwC
05.2018 - 02.2020
- Led the 'Marketing Evolution' project at PwC, driving the standardization of marketing collaboration practices and optimizing the use of Marketing Cloud for enhanced operational efficiency.
- Designed and implemented a comprehensive Marketing Cloud training strategy, aligning with the future-state model, roles, and responsibilities to support organizational change and drive user adoption.
- Successfully developed and launched the "New Ways of Working" process and Marketing Cloud training framework for the U.S. and Mexico firms, adopted by 300+ marketers to enhance productivity and consistency.
- Analyzed and defined business requirements, processes, and objectives to develop enablement assets across marketing, sales, and service delivery, driving operational alignment and improving cross-functional collaboration.
Manager, Regional Tax Marketer
PwC
05.2015 - 04.2018
- Collaborated with national, regional, and local tax leadership to drive pipeline growth and develop targeted business development strategies that supported revenue generation and market expansion.
- Led marketing initiatives for the Mid-Central region, establishing success metrics, tracking ROI, and optimizing event execution to maximize business impact and engagement.
- Managed a portfolio of 35+ partners, delivering actionable insights and strategic recommendations that supported revenue growth and enhanced market presence.
- Designed and launched a business development apprenticeship program, successfully upskilling Directors and Managers in sales strategy, resulting in measurable increases in market revenue and improved business development capabilities.
Senior, Tax Consultant
PwC
10.2010 - 04.2015
- Led multiple engagement teams, ensuring consistent delivery of high-quality services and maintaining excellence across the service delivery model.
- Managed engagements with Fortune 500 and publicly traded companies, collaborating with top-performing professionals to drive strategic outcomes and deliver impactful solutions.
- Fostered a collaborative, team-based environment, leveraging strong verbal communication and real-time feedback to enhance task execution and improve overall efficiency.
- Developed advanced technical expertise in data analysis, conducting thorough reviews to identify errors, extract actionable insights, and effectively communicate findings to senior leadership.
Associate, Assurance
PwC
01.2009 - 10.2010
- Led year-end audits and quarterly reviews for some of the market’s largest companies, ensuring financial accuracy and regulatory compliance for high-value clients.
- Conducted in-depth financial analysis and testing of financial statements, identifying discrepancies, assessing risk, and providing actionable recommendations to support informed decision-making.
- Adhered to strict auditing guidelines and methodologies, delivering high-quality results in compliance with firm policies, SEC regulations, and GAAP requirements.
Intern, Accounting & Tax Program
Yum! Brands Inc.
05.2006 - 12.2008
- Participated in three to six-month rotations into different accounting functional groups that included External Reporting, Property/Lease Accounting, Accounts Receivable, & International/Domestic Tax.
Education
Marketing Certificate - Data Driven Marketing
Cornell University
Bachelor of Science - Accounting and Finance
University of Louisville
Louisville, KYSkills
- Analytics-Driven Decision Making
- Business development relationship building
- Change management
- Technology Implementation
- Consulting on marketing strategies
- Defining business processes
- Detail oriented and organized
- Leadership team management Coaching
- Writing verbal communication
Interests And Volunteer Work
- United Way Earn your Future community service participant.
- Non-profit, HFS Scholars, former youth professional board member, active donor/volunteer
- Booster President for duPont Manual high school girls soccer
- Volunteer coach to youth girl’s competitive soccer (indoor/outdoor)
- College football and basketball fanatic
Timeline
Director, Digital Marketing
Veeva Systems
07.2022 - Current
Senior Manager, Digital Marketing
PwC
03.2020 - 06.2022
Manager, Business Solutions & Strategy
PwC
05.2018 - 02.2020
Manager, Regional Tax Marketer
PwC
05.2015 - 04.2018
Senior, Tax Consultant
PwC
10.2010 - 04.2015
Associate, Assurance
PwC
01.2009 - 10.2010
Intern, Accounting & Tax Program
Yum! Brands Inc.
05.2006 - 12.2008
Marketing Certificate - Data Driven Marketing
Cornell University
Bachelor of Science - Accounting and Finance
University of Louisville
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