United Way Earn your Future community service participant
Non-profit, HFS Scholars, former youth professional board member
Booster President for DuPont Manual High School girls soccer team
Travis Jaggers
B2B SaaS Growth Stage Marketer | Transformation Leader | Revenue Driver
Louisville
Summary
Experienced marketing leader focused on driving impactful results through strategic planning and innovative campaigns. Proven expertise in marketing & sales operations, processes, web optimizations/SEO, campaign strategy & planning, AI prompting, and paid/organic social media management.
Known for fostering strong team collaboration, adapting to change, and consistently achieving objectives. Effective communicator with a data-driven approach to decision-making and a keen eye for emerging trends.
Overview
19
19
years of professional experience
3
3
Certifications
Work History
Director, Digital Marketing & Ops
Veeva Systems
Louisville, KY
07.2022 - Current
- Global Digital Marketing Strategy & Operations Leader for our Consumer Products business driving revenue growth from $30M to $50M in three years
- Managing a $350K+ annual digital marketing budget, overseeing technologies, tools, vendors, and social advertising to maximize ROI and optimize resource allocation
- Redesigned marketing campaign processes to streamline planning, setup, and execution—enhancing team transparency, effectiveness, and operational efficiency
- Developed the businesses lead qualification process within HubSpot, increasing Sales outreach by 30% and influencing the increase in opportunity pipeline by 20%
- Led the strategy, concept, and launch of a new industry-focused website, enhancing digital presence and user experience
- Owned and executed organic and paid social strategies, driving brand awareness and demand generation through targeted LinkedIn campaigns
- Worked closely with Senior Leadership to drive key strategic initiatives and provide qualitative and quantitative campaign-level insights
Senior Manager, Digital Marketing
PwC
Louisville, KY
03.2020 - 06.2022
- Consultative Campaign Specialist driving strategic marketing planning and execution across digital channels to support $350M+ in annual marketing-influenced pipeline growth
- Strategic advisor on Marketing Cloud, Sales Cloud, and Einstein Analytics, enabling the marketing organization to surface actionable insights, optimize performance, and deliver personalized client experiences
- Expert in customer journey optimization, providing consultation on audience segmentation, targeting strategies, and marketing KPIs to support data-driven decision-making and maximize ROI
- Led campaign web requests in collaboration with cross-functional teams, leveraging SEO insights and Adobe Analytics data to inform and implement impactful marketing recommendations
- Managed, led, and coached a high-performing team, fostering professional growth, unlocking potential, and supporting long-term career development goals
Manager, Business Solutions & Strategy
PwC
Louisville, KY
05.2018 - 02.2020
- Led the 'Marketing Evolution' project at PwC, driving the standardization of marketing collaboration practices and optimizing the use of Marketing Cloud for enhanced operational efficiency
- Designed and implemented a comprehensive Marketing Cloud training strategy, aligning with the future-state model, roles, and responsibilities to support organizational change and drive user adoption
- Successfully developed and launched the 'New Ways of Working' process and Marketing Cloud training framework for the U.S
- And Mexico firms, adopted by 300+ marketers to enhance productivity and consistency
- Analyzed and defined business requirements, processes, and objectives to develop enablement assets across marketing, sales, and service delivery, driving operational alignment and improving cross-functional collaboration
Manager, Regional Tax Marketer
PwC
Chicago, IL
05.2015 - 04.2018
- Collaborated with national, regional, and local tax leadership to drive pipeline growth and develop targeted business development strategies that supported revenue generation and market expansion
- Led marketing initiatives for the Mid-Central region, establishing success metrics, tracking ROI, and optimizing event execution to maximize business impact and engagement
- Managed a portfolio of 35+ partners, delivering actionable insights and strategic recommendations that supported revenue growth and enhanced market presence
- Designed and launched a business development apprenticeship program, successfully upskilling Directors and Managers in sales strategy, resulting in measurable increases in market revenue and improved business development capabilities
Senior, Tax Consultant
PwC
Chicago, IL
10.2010 - 04.2015
- Led multiple engagement teams, ensuring consistent delivery of high-quality services and maintaining excellence across the service delivery model
- Managed engagements with Fortune 500 and publicly traded companies, collaborating with top-performing professionals to drive strategic outcomes and deliver impactful solutions
- Fostered a collaborative, team-based environment, leveraging strong verbal communication and real-time feedback to enhance task execution and improve overall efficiency
- Developed advanced technical expertise in data analysis, conducting thorough reviews to identify errors, extract actionable insights, and effectively communicate findings to senior leadership
Associate, Assurance
PwC
Louisville, KY
01.2009 - 10.2010
- Led year-end audits and quarterly reviews for some of the market's largest companies, ensuring financial accuracy and regulatory compliance for high-value clients
- Conducted in-depth financial analysis and testing of financial statements, identifying discrepancies, assessing risk, and providing actionable recommendations to support informed decision-making
- Adhered to strict auditing guidelines and methodologies, delivering high-quality results in compliance with firm policies, SEC regulations, and GAAP requirements
Intern, Accounting & Tax Program
Yum! Brands Inc.
Louisville, KY
05.2006 - 12.2008
- Participated in three to six-month rotations into different accounting functional groups that included External Reporting, Property/Lease Accounting, Accounts Receivable, & International/Domestic Tax
Education
Bachelor of Science - Accounting And Finance
University of Louisville
Louisville, KY 05.2001 -
Skills
- Leadership, team management, & coaching
- Writing verbal communication
- Analytics & outcome driven
- Business development
- Relationship building
- Change management
- Technology Implementation
- Consulting on marketing strategies
- Defining business processes
- Detail oriented and organized
Certification
Data Driven Marketing - Cornell University
Marketing Awards
- Q2 2024 Veeva Marketing MVP Award
- Q3 2024 Veeva Marketing MVP Assist Award
- 2022 OneTeam Award, Veeva CP Marketing
Interests
Timeline
Digital Marketing HubSpot Certification
10-2024
Director, Digital Marketing & Ops
Veeva Systems
07.2022 - Current
Senior Manager, Digital Marketing
PwC
03.2020 - 06.2022
Marketing Cloud Email Specialist
07-2019
Manager, Business Solutions & Strategy
PwC
05.2018 - 02.2020
Data Driven Marketing - Cornell University
02-2016
Manager, Regional Tax Marketer
PwC
05.2015 - 04.2018
Senior, Tax Consultant
PwC
10.2010 - 04.2015
Associate, Assurance
PwC
01.2009 - 10.2010
Intern, Accounting & Tax Program
Yum! Brands Inc.
05.2006 - 12.2008
Bachelor of Science - Accounting And Finance
University of Louisville
05.2001 -