Travis Reckner
Louisville
Summary
Art director with extensive experience in creative direction and brand development. Skilled in managing projects from concept to execution while promoting team collaboration. Delivers innovative visual solutions that effectively engage audiences.
Overview
17
17
years of professional experience
Work History
Art Director
passion for Pumpkins Inc.
oxford
08.2009 - Current
- Led creative direction for seasonal campaigns at a pumpkin-themed company.
- Managed design projects from concept to execution, ensuring alignment with brand vision.
- Collaborated with marketing team to develop engaging visual content.
- Supervised junior designers, providing guidance and feedback on projects.
- Created and maintained brand guidelines to enhance messaging consistency and visual identity.
- Developed innovative concepts for packaging and promotional materials.
- Conducted design reviews to ensure quality and alignment with brand vision.
- Brainstormed with team members and special project managers to provide unique concepts and designs.
- Designed new on-brand visual elements to effectively convey concepts and messaging.
- Generated prototypes and pitched to art department for development.
- Produced sketches, storyboards and roughs to visualize ideas.
- Reviewed and approved designs, artwork and content developed by creative team.
- Provided creative input during client meetings to help shape the vision of a project.
- Evaluated portfolios submitted by freelance artists and designers.
- Mentored artists on quality standards and improvements.
- Developed innovative creative concepts and visual designs tailored to client needs and project goals.
- Adapted existing designs or created new ones based on client needs or changes in market conditions.
- Participated in brainstorming sessions with clients to identify project goals and objectives.
- Conducted research into current trends in the industry for use in designing campaigns.
- Maintained accurate records related to project progress including timelines and budget information.
- Implemented master drawing and painting techniques while revealing history and information on each artist.
- Worked with creative directors to develop design solutions.
- Created custom illustrations to enhance visual storytelling in projects.
Education
Some College (No Degree) -
Quinsigamond Community College
Worcester, Massachusetts, MASkills
- Creative direction and brand development
- Design strategy
- Visual storytelling and design critique
- Design evaluation
- Storyboard creation
- Storyboard planning
- Texture painting
- Project management and market research
- Deadline oriented
- Problem solving
- Collaboration techniques
- Client relationship management
- Team leadership
- Effective communication
- Adaptability in design
- Storyboard planning
Timeline
Art Director
passion for Pumpkins Inc.
08.2009 - Current
Some College (No Degree) -
Quinsigamond Community College