Tyler Deitering
Louisville
Summary
Results-driven property & casualty and life and health licensed insurance agent with a proven track record of increasing new production and retention through strategic marketing, clear policy explanations, and exceptional customer service. Known for consistently building trust, fostering long-term relationships, and saving business and personal lines customers money along the way. Adept at leveraging data-driven insights and digital and traditional marketing to boost office performance and conversion rates.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Insurance Account Representative & Marketing Strategist
Jeremy Graham State Farm
Louisville, KY
01.2024 - Current
- Implemented office structure and customer/agent communication strategies to decrease household lapse/can ratio, achieving a reduction from 31.97% to 17.96%
- Analyzed market trends and implemented targeted initiatives leading to a conversion rate improvement for new households from 10.42% to 27.27%
- Implemented marketing and conversation strategies to elevate office premium from $550,000 to $765,000 per year personally accounting for an average of $450,000 in new premium per year
- Achieved successful business & personal lines sales and marketing initiatives that strengthened product line knowledge, diversity, and lead generation
- Expert in Salesforce CRM to establish and manage follow-up protocols and marketing initiatives for improved customer engagement
Senior Digital Coach
DAC Group
09.2021 - 01.2024
- Assisted insurance agents around the country with optimizing SEO, SEM, Social Media, Email, and traditional marketing campaigns
- Developed and executed initiatives to grow agent base from 20 to 52, driving business growth and client engagement
- Achieved top ranking in client renewal percentage annually, demonstrating exceptional client relationship management
- Spearheaded development of a high-level, data-driven marketing tool to empower insurance agents in achieving business growth aligned with their goals and eligibility criteria
- Analyzed community events to uncover sponsorship opportunities, driving brand awareness initiatives for agents
Account Executive
HighNote
07.2018 - 09.2021
- Built and maintained relationships with companies using direct marketing, printing, signage, and mailing services, increasing client retention
- Oversaw more than 100 clients by managing project workflow, providing excellent customer service, and implementing marketing strategies to drive repeat business
- Identified target accounts and market segments to develop leads, make initial contacts, assess customer needs, develop proposals, and close sales, resulting in increased revenue
- Prospected and secured more than 15 new clients since hiring, expanding the client base and contributing to company growth
- Served as resident expert in HyprMail, utilizing seven integrated technologies to optimize omnichannel marketing campaigns for clients
- Achieved an 8,614.4% ROI for a local private school by executing a HyprMail recruitment campaign, resulting in 43 new students and $795,500 in projected revenue
- Completed wide-format print projects by leveraging knowledge of substrates, machinery, and installation processes to deliver high-quality results
- Implemented personalized and variable data to increase the value of direct mailing pieces and improve campaign outcomes
- Collaborated creatively and strategically with clients to produce unique and innovative marketing projects, enhancing brand visibility
Branch Manager
Enterprise Holdings
03.2015 - 07.2018
- Managed day-to-day activities for the second largest branch in the state ($1,000,000+ annual revenue), overseeing marketing, sales, customer service, P&L, and employee development
- Led and developed a 14-member sales team to achieve and surpass monthly sales and customer service goals, driving consistent branch performance
- Grew key business accounts, contributing to increased branch revenue and market share
- Earned Bluegrass All-Star Award four times for leading the area in corporate leads and lands, demonstrating sales leadership
- Developed strategies and tactics to strengthen revenue, profit, and competitive market advantage, resulting in sustained branch growth
- Strengthened sales techniques to consistently achieve monthly sales penetration goals
- Maintained position in area's top 10 percent of sales leaders month-to-month, reflecting high performance
- Led area in referrals to Enterprise Car Sales, increasing cross-departmental revenue
- Implemented lot plan to maximize organization and optimize customer experience, improving operational efficiency
- Completed Management Qualification Interview with a score of 94 percent, demonstrating leadership readiness
Education
Bachelor of Arts - Sport Management
Ohio Northern University
Ada, OH05-2014
Skills
- Financial acumen (Working on SIE, Series 6, 63, and 65)
- Digital & Traditional Marketing
- Policy Knowledge
- Customer retention
- Adaptability
- Teamwork and collaboration
- Risk assessment
- Strategic planning
- Customer service
- Organizational skills
Websites
Certification
- Life & Health Insurance April 2024 – February 2028
- Property & Casualty Insurance January 2024 – February 2028
Timeline
Insurance Account Representative & Marketing Strategist
Jeremy Graham State Farm
01.2024 - Current
Senior Digital Coach
DAC Group
09.2021 - 01.2024
Account Executive
HighNote
07.2018 - 09.2021
Branch Manager
Enterprise Holdings
03.2015 - 07.2018
Bachelor of Arts - Sport Management
Ohio Northern University