Zavier Dinwiddie
Franklin
Summary
Senior Marketing Operations leader with 7+ years of experience building and scaling revenue-driving marketing systems. Proven ability to design operational infrastructure that aligns Marketing, Sales, and Product teams around measurable growth, data integrity, and execution excellence.
Overview
7
7
years of professional experience
Work History
Content Strategy Manager
LeaseMyMarketing
Remote
11.2022 - 01.2024
- Managed integrated campaigns spanning web, SEO, CRM, email, social, and design initiatives
- Developed strategic plans to enhance operational efficiency across departments.
- Developed reports outlining performance metrics related to strategic objectives.
Sr. Marketing Coordinator / Creative
The Mint Gaming Hall
Franklin
08.2019 - 12.2022
- Directed multichannel marketing creative production for three gaming properties, integrating over 10 brands to enhance brand visibility.
- Coordinated social media, email marketing, website content, digital advertising, and print design for consistent brand messaging across all platforms.
- Executed monthly promotions for three properties, overseeing campaign calendars, creative materials, budgets, and analyzing ROI to optimize future campaigns.
Director of Marketing Operations
LeaseMyMarketing
Remote
12.2023 - Current
- Owned end-to-end marketing operations, aligning strategy, execution, and reporting with measurable business outcomes
- Lead strategy, systems, and execution for a high-growth seven-figure digital marketing organization supporting 80+ active client engagements across diverse industries.
- Oversee cross-functional teams across SEO, content, web, CRM, automation, paid media, and analytics
- Implemented data-driven attribution and tracking infrastructure, creating KPI dashboards to optimize ROI and enhance conversion performance
- Built scalable workflows and quality control systems, establishing performance frameworks to support sustainable growth
Education
Bachelor of Arts - Communications And Digital Marketing
Western Kentucky University
Bowling Green, Kentucky, KYSkills
- Campaign management
- Marketing automation
- Digital marketing
- Campaign development
- Data analysis
- Marketing analytics
- Performance metrics
- SEO optimization
- Customer relationship management
- Operations management
- Workflow optimization
- Cross-functional collaboration
- Decision making
- Problem solving
- Attention to detail
- Effective communication
- Business development support
Affiliations
Guitar
Timeline
Director of Marketing Operations
LeaseMyMarketing
12.2023 - Current
Content Strategy Manager
LeaseMyMarketing
11.2022 - 01.2024
Sr. Marketing Coordinator / Creative
The Mint Gaming Hall
08.2019 - 12.2022
Bachelor of Arts - Communications And Digital Marketing
Western Kentucky University