Daisy Gachanja
George Town
Summary
Marketing professional with strong expertise in developing and executing marketing strategies.
Experienced in developing and executing marketing strategies that enhance brand visibility. Utilizes data-driven insights to craft compelling marketing messages. Track record of fostering team collaboration and achieving measurable results in competitive markets.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Corporate Marketing Associate
Yello Media Group Cayman Ltd
03.2020 - Current
- Collaborating with cross-functional teams to develop cohesive marketing plans, resulting in increased sales and customer satisfaction.
- Writing and editing blogs, social media posts, web copy and emails.
- Collaborating with content team to develop digital content for social media, email list and brand development
- Tracking KPIs consistently to measure progress toward corporate goals and informed decision-making processes for upper management.
- Handling customer queries and inquiries
- Implementing SEO best practices on company website content, increasing organic search traffic and online visibility.
- Spearheading market research and online marketing campaigns
- Participating in ongoing professional development initiatives to stay current with marketing best practices and industry trends.
- Establishing a consistent visual identity across all marketing channels, reinforcing brand recognition
- Increasing lead generation through the optimization of pay-per-click advertising campaigns on Google AdWords and social media platforms.
- Facilitating timely product launches and delivering exceptional customer service to enable account retention and growth
- Conducted market research to identify industry trends, optimizing marketing strategies for maximum impact.
- Processing orders through company CRM systems and coordinating service deliveries
- Monitoring analytics reports to evaluate digital marketing ROI and make strategic improvements.
- Assisting in development of creative marketing materials that effectively conveyed brand messaging.
Account Manager
Yello Media Group Cayman Ltd- CoreSystems
03.2018 - 03.2020
- Sold Flow telecommunications products and services to companies
- Sold VoIP for corporate technology and communications systems
- Kept abreast of current Information Technology trends
- Built relationships with prospective customers through a combination of telephone and in-person cold calls, networking, and referrals to obtain appointments and close sales
- Leveraging the CRM system to develop prospecting and sales strategy that ensures high activity and effective closing ratios
- Awarded for top sales person 2019
- Designed customized, cost-effective Telecom solutions for Businesses
- Maintained an updated sales database including all activities and opportunities
Sales Professional
Island Companies Ltd
10.2016 - 02.2018
- Provided outstanding customer service
- Determined customer needs and delivering them
- Maintained constant awareness of inventory
- Met set sales targets and goals
- Demonstrated product knowledge to customers
- Created a shopping experience for customers
- Ensured displays and merchandise are clean and well organized
Education
Certification in Customer Service and Digital marketing -
Project Management Institute
01.2022
Master of Science - marketing
University of Salford
01.2019
Bachelor of Science - Biochemistry
Moi University
01.2012
Skills
- CRM/Accounts Management
- Audience Segmentation
- Business development
- Retail operations & merchandising
- Data review and analysis
- Hubspot, Salesforce, Mailchimp
- Documentation & recordkeeping
- Advanced MS Office Proficiency
- Product marketing
- Google analytics
- Communications management
- Client relationship management
- Research and trend analysis
- Social media engagement
- Marketing campaign development
Accomplishments
- Collaborated with a team of five in the development of Caymanrestaurants.com Website and Plastic Free Cayman Initiative.
- Documented and resolved service fulfillment queries which led to increased customer satisfaction and relationship.
- Achieved outstanding sales by completing CRM updates with accuracy and efficiency.
- Resolved Online directory product issue through diligent consumer testing.
- Trained and supervised a team of three new contracted staff members in Sales.
- Used Microsoft Excel to develop inventory tracking and unassigned client spreadsheets.
Certification
- Tableau Desktop Specialist Certification– Tableau.
- YouTube Certified – YouTube Creator Academy.
- LinkedIn Learning Online Marketing Foundations Certificate – LinkedIn Learning.
- Project Management Institute Agile Certified Practitioner (PMI-ACP)
- Google Ads Certification - Google Skillshop.
- Digital Marketing Pro Certificate - Digital Marketing Institute.
Timeline
Corporate Marketing Associate
Yello Media Group Cayman Ltd
03.2020 - Current
Account Manager
Yello Media Group Cayman Ltd- CoreSystems
03.2018 - 03.2020
Sales Professional
Island Companies Ltd
10.2016 - 02.2018
Bachelor of Science - Biochemistry
Moi University
- Tableau Desktop Specialist Certification– Tableau.
- YouTube Certified – YouTube Creator Academy.
- LinkedIn Learning Online Marketing Foundations Certificate – LinkedIn Learning.
- Project Management Institute Agile Certified Practitioner (PMI-ACP)
- Google Ads Certification - Google Skillshop.
- Digital Marketing Pro Certificate - Digital Marketing Institute.
Certification in Customer Service and Digital marketing -
Project Management Institute
Master of Science - marketing
University of Salford
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